Due to the large number of counterfeit FORZA food supplements that have been appearing on the market, the hugely popular T5 manufacturer has invested in a total rebrand to make it harder for fraudsters and scammers to copy its products.
Online PR News – 22-November-2012 – London – Due to the large number of counterfeit FORZA food supplements that have been appearing on the market, the hugely popular T5 manufacturer has invested in a total rebrand to make it harder for fraudsters and scammers to copy its products.
While the production of these counterfeit products is an endorsement of FORZA and shows the popularity and familiarity of its T5 range, it has recently been discovered that the fake supplements contain numerous banned substances, such as DMAA, Sinopren, Ephedrine and Clenbuterol. Since FORZA recognises that it has a duty to try and protect any current or prospective consumers, the ever-expanding brand has transformed all of its T5 products with a fresh and modern look designed to beat the dreaded counterfeiters and put a stop to the manufacture of imitated goods.
The rebranding will include the entire FORZA T5 range, beginning with the revolutionary Strength 2 and 3 diet pills, which are commonly used by slimmers and include the hugely popular T5 Super Strength, all the way through to the powerful Strength 4 fat burners, which are aimed more towards bodybuilders and athletes. FORZA is confident that this change of image will only confirm their status as the leading UK supplier and manufacturer of safe and reliable T5 products.
As well as making a number of creative changes to the labels and packaging, the T5 products will now come with standardised capsule colours, which FORZA has been able to achieve following its recent ISO 22000 accreditation, and a guarantee that the company is fully committed to identifying and eradicating any fake and potentially harmful products currently being sold on the market.
"My first challenge when undertaking the role as brand manager at FORZA Supplements was to redesign their entire concept. As you can imagine this was not an easy assignment. I immediately set to work deciphering what a food supplement meant to the consumer and to me the designer. My immediate impression was of the up-hill struggle to gain health and fitness. I have reflected this struggle with a sympathetic 6 degree incline through each label with an aluminium finish that symbolises the mirror image of one’s reflection that now uniquely identifies each of our products within any of the diet and weight loss, sports nutrition or healthy living ranges."
Nigel Davison – Head of Graphic Designer & Brand Manager, FORZA.
About [FORZA Supplements] FORZA Supplements has been an established sports nutrition and diet capsule manufacturer, wholesaler and retailer since 2007, holding over 15 trademarks and distributing worldwide from its Kent-based technology centre.