LEADING IP SERVICES COMPANY TO OFFER VALUE ADDED TRADE MARK SERVICES USING ITS ONLINE TRACKING SYSTEM.
03/31/2010

With the emerging global markets, the importance of Trade Marks has increased several folds. Trade Mark not only serves as a brand name but also reflects the source of the goods, it guarantees quality, it advertises the brand, and above all it fulfils the function of product differentiation and distinction. A trade mark of a company has very high business value and it has been estimated that such value is generally higher than the tangible asset value of the company. For example, as per Interbrand, a leading brand valuation company, the brand value of Coca-cola was estimated at USD 68,734 million and IBM was estimated at USD 60,211 million in 2009.

Online PR News – 31-March-2010 – – With the emerging global markets, the importance of Trade Marks has increased several folds. Trade Mark not only serves as a brand name but also reflects the source of the goods, it guarantees quality, it advertises the brand, and above all it fulfils the function of product differentiation and distinction. A trade mark of a company has very high business value and it has been estimated that such value is generally higher than the tangible asset value of the company. For example, as per Interbrand, a leading brand valuation company, the brand value of Coca-cola was estimated at USD 68,734 million and IBM was estimated at USD 60,211 million in 2009.

Though a Trade Mark enjoys certain degree of protection even without registration, a registration provides many benefits such as presumption of ownership, right to sue for infringement and so on. In order to acquire a strong trade mark registration, a company must strategize the filing of a trade mark in the light of its business goals. Every activity ranging from choosing a trade mark to providing description of goods and services covered by the mark and prosecuting it effectively requires legal and business inputs. One company that offers trade mark services with this quintessential blend of law and management is Brain League IP Services.

Brain League IP Services, a leading IP Services Company, in addition to Trade Mark services, has launched value added Trade Mark portfolio management services with the aid of its proprietary online tracking system called ‘blOne’. The software has a capability to track the deadlines and generate alerts for the same. This unique software provides clients the opportunity to check the documents and deadlines online along with the alerts. Additionally, alerts can be configured as per the requirements of the clients.

The company offers a wide array of trade mark services ranging from clearance search, filing, prosecution, opposition, renewal payment, Trade Mark watch and so on. Its team of highly qualified and experienced professionals having Masters or Doctorate degrees in IP work with clients on various trade mark needs. Brain League is the only company that offers online tracking and portfolio management services with respect to client's Trade Marks. Once a project is initiated, a client can track every action taken with respect to his trade mark online and will receive expert advice and guidance in the light of his business goals.

Speaking about Brain League's trade mark services, Mr. Vishal, Senior IP Analyst, said, "Our trade mark services are the best in India because of our expertise and the online facilities we offer to our clients. It must be noted that trade mark registration is not a procedural activity and must be handled in an expertly manner in order to maximize business advantage from a trade mark. We address the strategic business needs that spring from trade mark protection by strategizing every step in the trade mark process in the light of our client's business goals." Brain League has off late emerged as the leader in the field of IP and its value added trade mark services will go a long way in pushing the standards of trade mark services being offered in India. To learn more about Brain League’s trade mark services, please visit http://www.brainleague.com/offering/trademark_services.htm

About Brain League

Brain League is a leading Intellectual Property (IP) services company providing end to end services in various countries. The company was founded by graduates from IIT, Madras, IIM, Bangalore, National Law School of India University, Bangalore and Franklin Pierce Law Center, USA. Brain League is one of the first companies to successfully incubate out of NSRCEL at IIM, Bangalore. It offers services covering IP generation, protection, commercialization and management. Its services are offered by experienced personnel whose experience, specialization and training suit the requirements of the client. It provides services with a blend of technology, management and law. It is one of the first companies in India to realize the importance of blending technology, management and legal expertise in providing value added Intellectual Property services. Its well qualified team and proprietary technology enabled processes allows it to provide high quality services and maintain timelines. Its technology and legal measures enables it to maintain confidentiality of client information.

To know more about Brain League please visit: http://www.brainleague.com/