FusePump update 7thingsmedia about their new products (including the performance marketing hub) whilst eating sushi.
Online PR News – 21-November-2012 – London – Although we think data feeds are the greatest things since sliced bread, we realise that not everyone shares our passion and excitement. So a few guys from the FusePump team headed over to the 7thingsmedia office for a Lunch and Learn session.
After a light lunch of sushi (which everyone thoroughly appreciated), the lights were dimmed and the learning began.
Following a quick introduction to FusePump for those who hadn’t met us before, we talked about our latest products and services, including a quick overview of the Performance Marketing Hub and Affiliate tools. 7thingsmedia had a chance to see the new colourful, interactive widgets and dynamic adverts and how they directly target customers.
The new Multi-Channel Marketing Platform was also introduced ahead of its upcoming launch and this generated a lot of interest as it will simplify online channel marketing.
Overall feedback was positive, with everyone at 7thingsmedia saying they enjoyed the session and “learning about how powerful feeds are, and how companies of all sizes can use them to provide content”. The creative possibilities came as quite a surprise to most people and one participant remarked “it was great to hear about some of the innovative projects FusePump are working on. I especially loved the M&S virtual make-up tool.”
Fiona Gandy, Account Director 7thingsmedia summed up the day nicely, “This was our first Lunch and Learn session with Fusepump, and we are delighted with how well it went.
They were great guests and I can safely say that all who attended left knowing a lot more about feed powered marketing and how simple FusePump make it for all involved – client, agency and affiliate. We will certainly be hosting more Lunch and Learn sessions in the future and hope FusePump will join us again.”
Lina Patel, Head of Partnerships at FusePump, was also full of praise for the session “We loved visiting 7thingsmedia for a Lunch and Learn session discussing data feeds and applications with sushi – data is not dull we made it fun!”