Showtime @ Fifteen

Showtime forayed into the events space with a big-ticket debut event in 1997 – the blitzkrieg 33-city launch of the Hero Honda Street motorcycle.

Online PR News – 21-November-2012 – New Delhi, New Delhi, 110020 – Showtime forayed into the events space with a big-ticket debut event in 1997 – the blitzkrieg 33-city launch of the Hero Honda Street motorcycle. The launch saw extensive use of white-light lasers for the very first time in India.

The next six years saw Showtime launching almost every international automobile brand that set its foot in India, be it the Daewoo Matiz, Hyundai Santro, Accent, Tucson, Getz, Sonata, Fiat Palio, Linea, Siena, Nissan Teana, Jaguar / Land Rover and even our home-grown Tata Indica and its variants. A whopping seventeen car launches in seven years!

In 2003, Showtime Group celebrated 100 years of the Taj Mahal Hotel, Mumbai with spectacular XENON and water projections for the first time in India with mammoth productions and logistics management, creating the show of the year that had the international media waxing eloquent.

Showtime’s long-standing presence at the Auto Expo began in the year 2000, with the agency creating world-class pavilions and launches for a host of automobile majors.

Over the years, it has been Showtime’s deep understanding of its clients’ brands that has helped it forge long-standing relationships, notable among them being DLF, CII, Castrol, Tata Consultancy Services (TCS), Taj Group Of Hotels, BMW, InterGlobe, Burberry, Infosys, IBM and SAP. And all of these associations have stood the test of time.

In Showtime’s fifteen year journey, technology and innovation have played a pivotal role, with the agency having introduced several technological firsts to its events.

In 1997, Showtime imported white-light laser technology for the Hero Honda Street’s nation-wide launch. In 2003, giant-sized XENON projection to celebrate 100 years of the Taj Mahal Hotel, Mumbai. And then, water-based projection for the Hero Honda Karizma launch in the same year. The Hero Honda Super Splendor launch in 2005 saw the introduction of 3D Holography into the country. In 2009, Showtime continued its experiment with new technology by using Wrap-Around Projection that provided a spectacular setting for the ICC Cricket World Cup 2011 logo launch. In 2010, the agency mapped new heights with the launch of Volkswagen Polo using 3D Digital Mapping technology. And then, it launched the TCS iON cloud computing solution using 360 Degree Projection for the first time in India. And who could ever forget the colossal 330 feet long and 30 feet high projection screen at the SBI-TCS Premiere Technology In Concert event!

When it comes to thought innovation, Showtime has been right at the forefront, too. In fact, what has made the agency stand out is its ability to constantly push boundaries and create innovative brand experiences year after year. How else would one describe the show-stopping Volkswagen Vento launch where the Vento was – well – literally driven up a building! Or the multiple awards-winning BMW X3 launch event, sixty feet below ground level!

Thousands of large events and brilliant spectacles apart, there have also been emotional moments in Showtime’s relationships. Like being there at the Taj in Mumbai to create a fitting tribute to those who lost their lives in the blasts. And by being around to manage another emotional moment – the reopening of the Taj less than a month later.

Over the years, Showtime has clearly established its domination of the large-format event space, having won global recognition and scores of awards both in the domestic as well as the international event awards ceremonies.

Fifteen years and thirty awards later, unstoppable Showtime is looking at the future with a sense of heightened expectancy. In the words of its Managing Director, Michael Menezes – “I believe it’s been the outstanding quality of our people and our deep understanding of our clients’ brands that has enabled us to build relationships that have evolved over time.”