Online retailer Kitchen Cabinet Depot is seeing a larger portion of its business come from women who are not intimidated by putting together ready to assemble kitchen cabinets to get the look and pricing they want.
Online PR News – 20-November-2012 – New York, NY – There was a time that gender roles were clearly defined when it came to furniture assembly. The woman read the instructions and tried to explain what to do, while the man ignored the directions and hammered things together in whatever order seemed to make sense. But as the years have gone by, more and more women have become knowledgeable about how to work even the most complicated tools. As a result, do it yourself home improvement projects that once seemed intimidating are no longer a big deal to most women.
The members of the team of support staff behind online retailer Kitchen Cabinet Depot have seen this effect firsthand. Since opening in 1977, the retailer has sold top quality kitchen cabinets at discount prices, with the only catch being that the components come flat packed and ready to assemble. While assembling and hanging kitchen cabinets may seem intimidating, the store offers friendly customer service through a help line buyers can call to get advice and tips on putting the cabinets together. Over the last few years, the amount of women calling to get advice on how to install the cabinets themselves has increased, a trend the retailer finds exciting.
While they may sound complicated, RTA kitchen cabinets are actually fairly easy to put together and require only basic tools. In addition to help by phone, Kitchen Cabinet Depot offers planning documents and instructions on its website, for customers who prefer a visual aid they can study. The site also has videos available to watch that demonstrate how to assemble their products.
Many of the cabinet styles offered use a cam lock assembly, which makes it even easier to put them together. The cam lock makes it easy to see where the screw needs to be put in order to assemble the cabinet and eliminates the possibility of damaging the cabinet’s wood surface with a misplaced screw.
In addition to RTA kitchen cabinets, Kitchen Cabinet Depot also offers ready to assemble bathroom cabinets and vanities.
About Kitchen Cabinet Depot:
Kitchen Cabinet Depot is a leading online retailer of high-quality, discount kitchen cabinets, RTA kitchen cabinets, and bathroom vanities. Founded in 1977, the company focuses on superior customer service, allowing them to maintain a five star rating from customers.