Honda Fit Sales to Increase Fourfold, According to CEO

The CEO of Honda recently announced that he expects sales of the Honda Fit, which is available at Rudolph Honda in El Paso, TX, to increase fourfold by 2016.

Online PR News – 20-November-2012 – El Paso, TX – Honda’s CEO and President, Takanobu Ito, recently announced that he expects sales of the Honda Fit to increase fourfold by the year 2016. The versatile subcompact is available now at Rudolph Honda in El Paso, TX, and if Ito’s projections are correct, the Honda will be selling around 200,000 Honda Fits a year by 2016.

In 2011 Honda sold 64,117 Fits, Japanese has concrete plans to increase sales of the subcompact in North America moving forward. The Fit is slated for a complete redesign for the 2014 model year, and Honda is opening a manufacturing plant in Mexico. The Mexican plant will help to lower operating cost so that Honda can lower the asking price of the Fit and load it with even more features for not much more money.

The Fit will play a large role in Honda’s plans to make a push in the market in the coming years, but it will not be the only focal point of its campaign. “We’ve set the target of selling 2 million vehicles in 2016,” Ito told Automotive News. “What is for sure is that of that, the Mexican-produced 200,000 units, which entail the Fit and its variants, will be the minimum contribution that that series makes.”

Automotive experts believe Ito’s vision could become a reality. "I don't think it's outlandish," said Chris Richter, an auto analyst with CLSA Asia Pacific in Tokyo. "There is appetite for the Fit. But I think Honda has been deliberately suppressing exports of the Fit because at the current yen-dollar exchange rate, you can't make money exporting from Japan."

The manufacturing plant in Mexico will play a huge factor in Honda’s plans for the North American market, and access to the bold, sporty Honda Fit will finally match the demand from its customers.

To learn more about the 2013 Honda Fit, or to schedule a test drive, visit Rudolph Honda in El Paso, TX. Rudolph Honda is also located online, at

About Rudolph Honda
Rudolph Honda,, of the El Paso, Texas area carries an extensive inventory of new and used Honda cars, trucks, SUVs and minivans. In addition, the Texas dealer offers auto service, Honda parts, and auto financing.