Driving Safe Indiegogo Campaign Launches

The Naledi3d Factory has launched a project on indiegogo for funds for 6 PC driver safety games. The aim is to help younger drivers learn vital skills in a PC game environment. The funding page is at http://www.indiegogo.com/Driving-Safe

Online PR News – 20-November-2012 – Pretoria, South Africa – The Naledi3d Factory has launched a project on indiegogo.com to secure crowd-sourced funds for six PC driver safety games. Says MD Dave Lockwood "I always wanted to do something about reducing road deaths. We want to help younger drivers learn vital skills in a PC game environment".

Says Lockwood: "The project is called 'Driving Safe' and we will be creating some exciting and engaging interactive 3D content – in a way that our younger drivers will associate and engage with and at the same time, learn about the basic principles of road safety. I believe that they will in turn become more responsible and drive in a safer manner. It’s my dream to save more than a few lives in the process! We can use education to have an impact on the tragic number of fatalities each year as the chances of being killed in South Africa are almost six times higher than in the UK!".

The Naledi3d Factory has been based at the Innovation Hub, Pretoria, South Africa, for more than twelve years. The company uses interactive 3D technologies to communicate concepts and practices in a wide range of disciplines including industrial training and safety awareness, health and sanitation, heritage, new technology concepts etc. including applications that can impact on community development.

The company focuses its efforts in Africa - where the team has worked with organisations in Ethiopia, Rwanda, Uganda, Mozambique, Sudan, Senegal, and Zimbabwe - as well as South Africa itself.