When it comes to viral marketing only 15 percent of advertisers reached the goal of prompting consumers to pass along their messages for them this past year.
Online PR News – 30-March-2010 – – Viral marketing campaigns are consistently proving ineffective in delivering and sustaining a brand over time, mainly because of misdirected tactics. By failing to truly understand the audience, viral marketers stand to alienate as many consumers as they interest. The challenge with viral marketing is to make the product creative or attractive enough for users to want to bother spreading it around.
"Viral marketing works with only a limited number of products. For the method to succeed, companies should benefit if their network gets expanded. Services that depend on a huge network of users, such as e-mail services, benefit the most." said Mary DeFeudis founder of WWT.
And even if a product is perfectly suited, the method can backfire. Like any other tool, it works really well for a while,then, people become inoculated and marketers have to move on. Still, viral marketing works if these challenges can be overcome.
About Women Walking Tall
Mary DeFeudis has supported thousands of women in making their dreams come true. She is the President of Women Walking Tall in Portland,OR, her own PR & brand consultancy agency. She has been the instrument that helped catapult her brands presence from 25 markets to 44 markets in the US & Canada. Mary has been featured in various media channels for her expertise in business and entrepreneurship. Defeudis has been published and quoted for her keen insights on cultural and consumer trends. DeFeudis graduated from Columbia University.