Drift Innovation challenges the action cameras market with the launch of the Drift HD Ghost

Drift, the professional action sports technology company steps up its game with the launch of their masterpiece the Drift HD Ghost.

Online PR News – 08-November-2012 – London – Drift, the professional action sports technology company steps up its game with the launch of their masterpiece the Drift HD Ghost. Available at £299.99 GBP Inc VAT / €349.99 EURO Inc IVA from Action Cameras www.actioncameras.co.uk Europe’s leading specialist sports technology retailer on pre-order from 7th November.

Matt Taylor, International Marketing Manager, Action Cameras, said; "The Ghost marks a game-changing step up for Drift, it's hugely exciting for both the industry and customers when brands up their game with major advances in quality and innovative features. As well as giving customers more choice and more dynamic ways of filming; it means we can all get out recording and sharing the sports we live for and have much more fun”.

Thousands of hours spent in R&D and working with some of the best athletes in the world has led to the most exciting and technologically advanced product they have ever created. This new model is staggeringly more innovative than the Drift HD and is set to be a significant mover and shaker in the action camera market. With action cameras technology developing and such an advanced rate Drift felt it was crucial to deliver a model that would have features that challenge its competitors.

Some of the most exciting features include
Two-way remote - allowing the user to remotely know whether they are recording and in what setting through a series of indicator LEDs.
Drift Flashbak® Video Tag/Loop
Larger two inch colour Gorilla Glass screen
Built-in Wi-Fi and app allowing shot set-up, playback, access to camera functionality and content download through iOS and Android smart devices. (Apple first, Android to follow)
Three hours of battery life
Waterproof to 3m out of the case
Photo capture during video recording
New adjustable "photo burst" mode
The Drift HD Ghost will be used by its awesome team riders some of the most successful and inspirational athletes in the world: Steve Peat – DH MTB, GB, Laura Crane - Surf, GB, Matti Hemmings - BMX, GB, Josh Sheehan - FMX, AUS, Javier Villegas - FMX, Chile. You can read more about them here http://driftinnovation.com/about-drift/drift-team/ and keep up-to-date with race and event news as well as their film edits.

Active Status® Two-Way Remote with LED Lights
The Drift HD Ghost is the only action camera packaged standard with a wearable on/off remote control with LEDs and wrist strap. The smartly placed LED lights on the remote instantly communicate the mode currently in use, eliminating the question action camera enthusiasts hate to utter, “Is my camera on?” The remote also streamlines functionality by allowing users to take photos and change function mode from more than 30 feet away, as well as start and stop recording. This saves precious memory space and battery life so you can capture a full day of activities without wasting time.

“For years, the action sports crowd has looked for a solution to the age old question, “Is my camera on?’” said John Rounds, Managing Director of DRIFT Americas. “Finally, Drift solves the problem with the Active Status® Two-Way Remote. The wearable remote features the Active Status® LED indicator which lets you know if the camera is recording or not. Sometimes you only get one shot, and it’s devastating when you miss it.”

Drift Flashbak® Video Tag/Loop
Action sports enthusiasts can save a recorded event up to five minutes after it has happened while in Video Tag/Loop mode, which records footage in a continuous loop style. The video clip is stored in the camera’s memory, and will save the clip only if the user chooses to “tag” it.

Built-in 2-inch LCD Screen with Gorilla Glass®
The screen allows quick, real-time viewing of camera angles before you even press record. It also supports instant video playback of recorded footage, making it easier than ever to edit, delete and relive your favorite actions whenever, and wherever, you want. Plus, its durable Gorilla Glass® screen is covered with tempered silicate glass to ensure scratch-proof performance even in the most rugged terrains.

Drift Datalink® Wi-Fi Enabled & Drift App
The Drift HD Ghost comes Wi-Fi-enabled to communicate instantly with smart phones. Combined with the Drift mobile app (coming soon for both IOS and Android) you can preview and line up a shot remotely from your phone, change camera settings, shot recording, photo capture and playback, directly through your mobile device. You can even instantly download content from the camera to your smart phone and share content wirelessly across your favorite social media platforms.

Drift Powerstation®
The Drift HD Ghost has the longest battery life on the market, providing 3 hours of recording time per charge, courtesy of the included 1700mAh rechargeable lithium-ion battery. The DRIFT Powerstation®  also uniquely places the battery in the center of the camera maximizing battery life and providing an anti-vibrational system.

Advanced Pure® audio technology
The microphone features digital and mechanical dynamic modulation technology which offers the latest innovations in digital signal processing and wind-noise reduction to provide crystal clear audio. As standard with Drift, we provide multiple sensitivity settings and an external 3.5mm microphone-in connector to further enhance the captured audio.

Enhanced Seven element lens design
The Drift Ghost boasts an upgraded lens design consisting of seven elements ensuring optically pure performance whether you're filming those epic runs down the slopes of the Alps, or blasting down country lanes on your motorbike. This guarantees the user high clarity, vibrantly colored, stunning HD video.

Waterproof to 3 metres without any housing.
The Drift HD Ghost features an improved design allowing the camera to be three meters waterproof out of the box. So whether you are surfing in Indonesia or kiteboarding on the hood river Drift has you covered.... For the deep water enthusiasts Drift offers a uniquely designed waterproof housing which allows you to capture your adventures up to 60 meters depth.

For more info, high resolution images, product for review and interviews please contact Anne@pro-pr.co.uk or call 07523 464056