Iconic Sweethearts Jewelry took center stage at the Avalon, LA and stole the heart of over 1,000 girls in a sold pop music venue, POP LA. 5 lucky fans were brought on-stage & gifted necklaces leaving the crowd clamoring. Retailers now rush to carry Sweethearts Jewelry.

Music Sensation Midnight Red Selects 5 Audience Members in Powerhouse Finale at Pop LA

(Los Angeles, CA) November 6, 2012… Sweethearts Jewelry took a front row seat to over 1,000 screaming girls during POP LA at the Avalon Theatre on November 3rd. Featuring the new, boy band sensation “Midnight Red,” the group brought 5 ecstatic audience members on stage during their closing act and awarded each a Sweethearts Jewelry enamel heart necklace. Their elated reaction was captured on large screens for all to see.

“Midnight Red” joined other popular music groups; each performing live to standing room only teens, but it was Sweethearts Jewelry that had the girls on their toes. The most popular Valentine’s Day candy, known for romantic and fun messaging on colorful hearts, was transformed to Sweethearts Jewelry by World Trade Jewelers, the exclusive licensor. Pop LA, the sold-old venue, was packed with excited music fans instantly converted to enthusiastic Sweetheart Jewelry lovers. World Trade Jewelers showcased their exclusive license of Sweethearts Jewelry to teenage girls who were clamoring to own the colorful, enamel hearts, each with a fresh message of love or friendship.

“Shaped and worded like the incredible popular candy, Sweethearts Jewelry features many different messages, such as Be Mine,” Angel,” “Diva,” and especially appropriate for this venue, “Rock Star,” noted Murray Shabot, President of World Trade Jewelers. “Five lucky girls were gifted one of each of these high demand designs and couldn’t have been more thrilled. The entire crowd went wild over these iconic Sweethearts Jewelry designs, available nationally in jewelry stores and at right now.”

Featured thru U.S. retail distribution by Stuller, Sweethearts Jewelry is proving to be all the rage for the pre-teen, tween and teen audiences for holiday, gift giving and setting the stage for Valentine’s Day, 2013. A video news release is in production showcasing the dramatic response of every girl who wanted to own Sweethearts Jewelry.

“POP LA and the band, “Midnight Red,” was a true spark to the flame of Sweethearts Jewelry. Soon-to-be-released custom promotions and public / social relations are due to debut in the weeks ahead,” added Shabot. “After all, every girl wants a Sweetheart.”

About World Trade Jewelers
World Trade Jewelers (WTJ) is an industry changing, jewelry concept and creation company. Unconventional in its wholesale approach, WTJ offers dynamic and iconic jewelry collections, such as Hersey’s Kiss® jewelry, and the world renowned Sweethearts® branded Collection. Offering impact, value and emotional appeal, WTJ provides retailers custom presentation and exclusive, highly identifiable and in-demand jewelry. WTJ also offers the popular Memento Lockets®, EZ Charms ®, Silver on the Rocks® and Juliette Collections ® to authorized retailers. WTJ continues to expand with identifiable and highly creative collections. WTJ designs are available in 18kt, 14kt gold, sterling silver and alternative metal products with diamonds, cubic zirconium and/or precious and semiprecious color gemstones. /