Design 4 Retail Create shop-in-shop Project for Canterbury
11/05/2012

Canterbury's latest project was for the launch of the new England Rugby kit at the RFU store in Twickenham.

Online PR News – 05-November-2012 – Twickenham, London – Design 4 Retail have worked on many big projects over the years with large brands but they are particularly proud of their recent success with Canterbury, who have secured a 4 year sponsorship deal to launch the England Rugby team’s new kit. The RFU club shop in Twickenham now has a shop-in-shop area that has been created with the help of Design 4 Retail’s skilled designers.

As a leading brand, Canterbury now has an even bigger presence in the Rugby community with an impressive display now on show at the Twickenham shop with a pride of place alongside the launch of the New England kit. This sponsorship deal was a very important event for a respected brand and D4R wanted to add a strong visual impact to the area by using bespoke lighting and a large Canterbury logo that really stood out.
No sporting display for a kit launch would be complete without strong imagery and that’s why they incorporated a large graphic with the players wearing the new kits and a timeline of the brand involvement with Rugby within the changing rooms.

Having worked together for the last two years, D4R have built a strong relationship with Canterbury and they prided themselves on delivering a clean, strong and effective message through their marketing, whether it was through a pop up shop, window displays or any other points of purchase they created. With this new launch, D4R and Canterbury are hoping to continue their success together to create even more exciting and inspirational displays in the future.

Design 4 Retail are specialists in creating promotional and marketing solutions for brands who want to impress on a visual level. They create pop up shops, display stands for point of purchase and also advise and design store developments. They have worked with some of the leading brands in the UK including Adidas, Alliance & Leicester and Reebok.

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