MICA's annual marketing management festival MICANVAS-2012
11/03/2012

Micanvas 2012 – The flagship marketing festival at MICA started on a high note on Friday. The day began with participants (200) gearing up for the upcoming competitions. The major formal events of the day were Last Manager Standing, Global Tadka, Fortify and Orangebox.

Online PR News – 03-November-2012 – Ahmedabad / Gujarat – Last Manager Standing is a three day event where the best brains of the Business School fraternity compete with each other for a prize of 1 lakh rupees. The second round on campus involved shortlisted participants working in a simulated environment of constant pressure and crazy deadlines. They had to go through a stringent routine of direct sales where they had to compete with each other to sell food items through stalls set up impromptu.

The event Global Tadka invited contestants to capitalize on globalization and the new wave of entrepreneurship in India; by creating a market of indigenous Indian products and services abroad. Participants in this competition included an MBA student for ESCEM, France.

Fortify and Orange Box were events based on strategic brand management.

The day also had a few informal events organized by the Literary Committee.

The three day event will end on 4th November with a gala concert night with performances by Anushka Manchanda, DJ Suketu and Benny Dayal.Tickets can be purchased online through KyaZoonga.com and offline at PVRcinemas. For more information on the same, please contact 9909962791 and 9724573333.