Blending Sport and Fashion for Yuva is the trend

Trend of Sport Lifestyle- A Blend of Youth Lifestyle and fashion

Online PR News – 03-November-2012 – Ahmedabad,Gujarat – A majority of India’s population comprises of the youth and shares the same global aspirations as their peers around the world in Fashion and Lifestyle. With a zest for life and passion for sports in full swing across different goners of sports, a sport lifestyle is what best defines today’s ubercool youth.

These trends and consumer preferences have brought about such innovative campaigns combining both fashion and sport lifestyle by various fashion and lifestyle brands as PUMA. Ms. Dipti Shah the Creative Fashion Head of youth based Lifestyle & Fashion e-retailer www. YuvaStyle .com says that “This is a very upcoming trend and is very prevalent across the world as is witnessed across the fashion shows around the world fashion scene. She also added that they have witnessed a major trade share in Sport lifestyle goods on in recent months.”

The Indian youth has recently opened up to new forms of sports apart from just cricket to witness major events in football, F1 racing, Wrestling, Adventure sports being organized in India. Moreover with world champions and legends as Diego Maradona, Ussain Bolt, Michael Schumacher, Fernando Alonso and luminaries from Wrestling, Golf, Adventure sports and other genre of sports descending upon India to further the sports, the inclination and awareness of Indian youth has got a big boost. Timely Encouragement and proper infrastructure facilities to showcase world class events as recently as Indian Grand Prix with world class players and teams interacting with Indian fans adds to the fascination and further fuels the passion to accept the sport and its lifestyle. Moreover Technology and internet has made world a level playing field for youth across with equal opportunities.”

It is with this new found passion and keenness that the Indian youth has fervently adopted the sports fascination in all spheres of lifestyle. Highlighting this phenomena, Sport lifestyle category head of PUMA at Ms. Megha Soni informed that “A wide assortment of Puma’s Sports Lifestyle and Fashion apparels, footwear, accessories have been the most sought after category among the youth segment in web traffic rankings and has also witnessed maximum sales across different categories”. Ms. Megha Soni also added that “In the footwear, Our best selling category is the latest launch of technologically advanced evoSPEED collection of footwear from PUMA which has built a cult following in a very short time. The youth especially women, to complement its fashion and lifestyle way of life has also taken to fitness sports which explains the reason that Bollywood starlet Chitrangadha sen has chosen to endorse the New latest range of Body train footwear, apparels and equipments for women .

Such positive developments not only create a conducive environment for all round development of the youth in view of a positive and free spirited mindset, It also touches important aspect of their youth life, namely fashion and lifestyle thus in turn making them a truly Global youth towards the Indian ethos of Vasudhaiva kutumbakam- one world one family.

Fashion, Sports and Lifestyle among youth has seen a new wave of blend towards a sport lifestyle segment giving boost to and similar e-retailers focused on Lifestyle and Fashion retailing for youth.

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