Sherwood Buick GMC in Delray Beach, Florida shares the good news that Buick sales are on the rise, with growth in the previously slow Miami market.
Online PR News – 03-November-2012 – Delray Beach, FL – October brought good news for Buick, and especially for Buick dealerships in Florida. Overall national retail sales for the month were the best they have been since July of 2006, but buyers in the Miami, Florida market more than double their Buick purchases since 2011, increasing retail sales in the area by 117 percent.
While growth of brand sales is exciting on a national level, with six straight months of sales increases, the booming Miami market is a notable accomplishment. Said Greg Ross, Florida regional zone manager for Buick, “Miami is a unique and challenging market. Luxury brands often outsell more affordable brands and the mainstream segments are import-oriented, too. Buick’s growth in this image-conscious market is all about great products, advertising and dealers.”
One dealer in the area attributed some of the success to the Experience Buick program, which promotes leasing a new Buick with a comprehensive service program and other benefits. The program began in March, and in October, the percentage of lease penetration in overall Buick sales in Miami had increased from 47 percent to 65 percent.
The Experience Buick program offers a 24-month lease on qualifying Buick models, but includes all schedule maintenance for those 2 years, or 24,000 miles if that comes first. Provided services include scheduled oil and filter changes, chassis lubrication, and tire rotations. It also includes the OnStar Directions and Connections plan, which offers services like stolen vehicle assistance, remote door unlock, automatic crash response, vehicle diagnostics, remote door unlock, and emergency response services. Finally, Experience Buick gives lessees a subscription to the Sirius XM Premier package, which offers 140 channels of commercial-free music of all types, comedy and talk radio, live sports, local news and weather, and NavTraffic traffic information viewed on the car navigation screen.
Sherwood Buick GMC in Delray Beach is happy to see Buick established in Florida as the well-designed, high-performance luxury brand it is meant to be. To experience Buick for yourself and get more information about Buick vehicles and leasing programs, visit Sherwood Buick GMC, conveniently located near Boca Raton and Boynton Beach, just south of West Palm Beach on South Federal Highway. They can also be found online at www.sherwooddelray.com.
About Sherwood Buick
Sherwood Buick GMC of Delray Beach, Florida carries an extensive inventory of Buick cars and SUV’s. The dealer’s finance specialists work with a vast array of lending sources to guarantee their customers get the most complete and comprehensive financial package available. In addition, the Florida dealer provides automotive service and offers Buick parts.