New WordPress Theme Utility Streamlines Design Process for WordPress Site Developers
03/26/2010

WordPress GADGET, the new theme utility released by a Kansas City web developer earlier this month, is finding its way into the toolkits of WordPress developers who wish to speed up the theme design process and cut out redundant coding. The ability to quickly change design elements such as column width and layout, color scheme, background images, banner images, and site navigation is built into GADGET, with no coding required.

Online PR News – 26-March-2010 – – March 25th, 2010, Overland Park, Kansas. WordPress GADGET, the new theme utility released by a Kansas City web developer earlier this month, is finding its way into the toolkits of WordPress developers who wish to speed up the theme design process and cut out redundant coding. The ability to quickly change design elements such as column width and layout, color scheme, background images, banner images, and site navigation is built into GADGET, with no coding required.

Other GADGET features include the ability to upload photos and artwork without need for an FTP client, a customized font feature using the Cufón Font Generator, the ability to add peer to peer emailing, sharing via social networks, printer-friendly pages, a built-in contact form with anti-SPAM protection and a built-in archive page. While incorporating such a large selection of code-free features into WordPress GADGET was a goal for developer Kent Politsch, GADGET’s archive feature brought the entire project together, allowing the user to save endless combinations of settings, name the combinations and switch between them with the click of a mouse.

“I wanted there to be a way for users to be endlessly creative in their site development. So potentially, they could create as many looks for their sites as they liked, and switch between them as often as they liked. I also ended up with a feature that is pretty useful for WordPress site developers. Say you’re developing sites for companies A, B, C, and so on. Well, you can develop all of those sites with GADGET and save their individual settings right in your GADGET control panel,” explains Politsch.

Although GADGET doesn’t require coding to create an unlimited number of stylish sites, developers still have the option to tweak GADGET elements they wish to modify. By removing the need to write redundant coding and overwrite style sheets, GADGET aims to take the tedium out of the design process, while keeping as much creative freedom as possible. According to Politsch, himself an established designer, writing only the most necessary and creative code was what spurred him to create GADGET. “I simply got tired of creating new themes and porting the same code over and over again. Now I have to write the contact form function... now I have to write the dynamic titles function.... Basically, my left brain got tired. I guess my belief is that any unnecessary code is bad code.  And, it's time consuming for the developer,” he says.

Created in 2003, WordPress is the largest open-source publishing platform in the world, with approximately 202 million users around the world. The high demand for customized WordPress websites has led many WordPress users to turn to web-developers who create and sell frameworks that use the WordPress Platform but provide unique looks and design capabilities. Many framework developers also offer framework-specific 'child' themes, allowing users to further change the look of their sites by purchasing and downloading the theme and installing it into their frameworks. The GADGET Theme Utility combines the GADGET framework with the ability to save settings for an unlimited number of site designs, with no additional coding required. Politsch is offering two licenses for the software: a single user license for use on a single personal website, and a developer’s license for developers who wish to use GADGET to create multiple sites for clients.

WordPress’s open source platform has also become increasingly attractive to web designers who find that WordPress content management simplifies the design process, and to businesses who wish to manage and modify their own site content. WordPress won the Overall Best Open Source Content Management System Award in the 2009 Open Source CMS Awards out of 12,000 nominations. With GADGET, users not only have the ability to manage content through WordPress, but also to easily manage the style and design of their site(s).

The amount and quality of the no-coding-required features built into the WordPress GADGET Theme Utility make it an indispensable tool for web designers, bloggers and other WordPress users who wish to make creativity in design their number one priority. WordPress GADGET may be purchased and downloaded at www.WPGADGET.com. In addition, websites developed using WordPress GADGET, as well as full details about features and pricing, are available on the site.

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