Baume & Mercier launches two limited edition Capeland timepieces for Kuwait
11/02/2012

Baume & Mercier has launched two new limited editions of the famed men’s Capeland model, exclusively for Kuwait.

Online PR News – 02-November-2012 – Kuwait – Dubai, UAE: Baume & Mercier has launched two new limited editions of the famed men’s Capeland model, exclusively for Kuwait. The sport-chic Capeland series of men’s exclusive automatic flyback chronographs is designed for easy every day wear, and blends historical tradition with contemporary style and elegant appeal.

The ‘Al Hamra Tower’ timepiece was designed to mark the opening of the Al Hamra Tower and is limited to only 77 pieces, representative of the number of floors of the tower. The launch of the watch was announced to commemorate the opening of the new Baume & Mercier point of sale at the Behbehani Luxury Boutique in the Al Hamra Tower in Kuwait, and is the first specially crafted Capeland limited piece to be designed for the Middle East. The flyback chronograph has a diameter of 44mm and features a sun satin-finished slate gray and black domed dial and a light brown alligator strap with ecru stitching.

The other edition was created to celebrate 50 years of partnership between retailer Morad Yousuf Behbehani and Baume & Mercier. This 44mm flyback chronograph, limited to 50 pieces, offers a sun satin-finished and opaline copper-colored domed dial with blue tachymeter & black telemeter, and a blue alligator strap with copper-colored stitching.

Both limited editions offer a sapphire crystal case back which reveals the manufacture self-winding movement (La Joux-Perret 8147) featuring an open worked oscillating weight adorned with “Côtes de Genève” snailed décor and Phi symbol, the brand signature.

The two special Capeland models are set to arrive in Kuwait in November. The Al Hamra Tower edition is available at the Behbehani Luxury Boutique, Al Hamra Tower, and the other at all Morad Yousuf Behbehani retail points.

About Baume & Mercier

Founded in 1830, the Swiss Maison d’Horlogerie Baume & Mercier has had a proud track record of manufacturing watches that consistently embody an ideal of excellence and affordable luxury for everyday living. Today, the brand’s four key collections include the classically feminine Linea for women, the sporty-elegant Capeland for men, the timeless Hampton for both men and women, and the Classima, perfect for all occasions and enhanced with new 2011 additions. The dawn of 2011 marks the start of a new chapter in Baume & Mercier’s history. The brand’s new universe is now represented by Seaside Living in the Hamptons, which corresponds to the genuine values of sharing, authenticity, and relaxed elegance. The Hamptons have inspired Baume & Mercier’s new claim: Life is about moments. Baume & Mercier’s mission is to be the natural companion of life’s celebrated moments, such as a birthday or anniversary, a graduation, a first job, or a family reunion, the kind that warms our hearts in any culture and on every continent.

For more information, please visit:

http://moradbehbehani.com/productdetails.aspx?catid=1&id=8