Driving Lessons comparison website www.lowpricelessons.com has grown into a significant player in a market normally led by national franchises. It has been a short journey from learner drivers to market leaders for the founders and brothers, Jamie and Richard Curran.
Online PR News – 01-November-2012 – London – Two Scottish based entrepreneurs are revolutionising the learner driver market with their website.
Two Scottish based entrepreneurs are revolutionising the learner driver market with their website.
www.lowpricelessons.com allows the UK’s one million learner drivers to compare driving lessons across a range of factors, such as their best deals, location and local reviews from other learners. Instructors get a ready supply of new pupils and the tech they need to make the whole customer acquisition process simpler and more efficient for both parties.
Founders and brothers Jamie and Richard Curran of Edinburgh, came up with the business idea while trying to arrange their own driving lessons.
Richard said: “The idea first came about when we were researching driving lessons. Very few have an up to date website and local review sites simply don't suit the mobile business, so it was a matter of searching through the yellow pages or directories with little or no validation on whether the driving instructor was qualified or professional. It seemed such an antiquated way of finding out information about each driving instructor, and what’s worse there was no way of getting reviews, meaning that most people are buying a service without even knowing if they are reputable or have a good success rate.”
The pair have certainly made a dent in the industry with around 10% of the UK's 50,000 Approved Driving Instructors (ADIs) on their books. However, the site is not intended to be just another price comparison tool.
Jamie added: “While doing our research we realised that many ADIs still rely on a mobile phone to organise appointments, accepting cash payments from each customer. This means if someone doesn’t turn up they don’t get paid and end up sitting around for an hour until their next lesson.”
The site allows instructors to manage their pupil acquisition, keep track of leads and collect reviews from happy customers.
Last year there were nearly one million learner drivers in the UK and around 50,000 approved instructors, all searching for each other, and www.lowpricelessons.com seems to be taking legwork out of learning to drive.