Columbia Tech, a Coghlin Company, was recently praised in a Worcester Business Journal article for their unprecedented growth despite a struggling economy.
Online PR News – 31-October-2012 – Worcester, MA – Columbia Tech is a leading manufacturer of large capital equipment, printed circuit board assemblies, and electronic contract manufacturing services. Columbia Tech is also a leader in product engineering, and design for manufacturing. Since 2009, in a time when many businesses were struggling, Coghlin Companies have grown sales by 281%, and doubled their workforce to over 300 employees. This incredible growth has earned Coghlin Companies the distinction of the number one spot on Worcester Business Journal’s Top Growth List of Private Companies for 2011. Three main factors responsible for this exponential growth are its diverse customer base, the work of caring and talented associates, and a strong web and global presence.
Chris Coghlin, CEO of Columbia Tech/Coghlin Companies discusses the reasons for the company’s growth, “For us, it's all about capturing good, qualified customers with a steady stream of innovation,” referring to the company’s goals. He continues to describe that once the leads and orders come in, another important factor is “being able to execute their orders quickly as demand rises for their product.”
Columbia Tech has been able to reach growing markets through their strong web presence and its referable reputation with its customers. An improved web presence was achieved by employing Applied Interactive, a strategic web marketing company. Applied Interactive assisted Columbia Tech by revamping their website, improving their search engine optimization, and rebuilding their online brand and image. Applied Interactive worked closely with Columbia Tech and the Coghlin Companies to build an image more closely aligned with the companies’ mission. Strategic web marketing increased website visits from about 200 per month in 2009 to about 5,000 today.
About [Coghlin Companies]
Coghlin Companies, Inc. is a privately held company specializing in helping companies cost effectively improve their time-to-market. Based in Worcester, Massachusetts, Coghlin Companies spans four generations representing more than 126 years of manufacturing experience and leadership. Subsidiaries include: Columbia Tech, which provides turnkey manufacturing services to a diverse customer base, including OEMs in the bio-science, semiconductor, LED, medical device, green energy technology, data storage, and automation systems and controls industries; DCI Engineering, an engineering design and pre-production support services company; and Cogmedix, an FDA compliant and ISO 13485 certified medical subassembly and finished medical device contract manufacturer. For more information, please visit www.coghlincompanies.com or sign up for the Coghlin Companies e-Newsletter at http://coghlincompanies.com/newsletter-signup.php
About [Applied Interactive]
Applied Interactive provides strategic web marketing for growth companies requiring the highest ROI marketing available. Superior web development, aggressive search optimization and effective social media are all part of inbound marketing and produce more actionable leads than outdated alternatives. Strategic web marketing connects your company with prospective clients when they are actively researching a topic and open-minded. It increases productivity and achieves higher close rates than traditional marketing. Applied Interactive’s process is practiced and successful. A client’s market is studied in order to identify targets with a relevant stream of qualified traffic that can be effectively targeted with web marketing. This ensures clients are selecting targets with potential for significant return on investment. Then based on a specific keyword or phrase, Applied Interactive creates a strategic web based marketing program. Leads are delivered to you by email and telephone. All clients need to do is close sales.