EXECRANK HONORS DAN SCOTT WITHIN TOP 15 CMOS IN AMERICA
11/01/2012

ExecRank, a definitive ranking service of global executives, announces its latest grading of 15,000 Chief Marketing Officers (CMOs) in the United States. Dan Scott, CMO of Scott Kay, Inc. was selected as #11.

Online PR News – 01-November-2012 – San Francisco, CA – San Francisco, CA… ExecRank, a definitive ranking service of global executives, announces its latest grading of 15,000 Chief Marketing Officers (CMOs) in the United States. Dan Scott, CMO of Scott Kay, Inc. was selected as #11 and joins Tiffanys and Zales CMOs celebrating a first of this ranking within the jewelry industry.

Created by an algorithm measuring specific experience in executive marketing, quantitating business results
, professional achievements
, speeches, articles, digital adoption, level of formal education
, industry reputation, peer recommendations and nominations - all data is electronically evaluated then given to non-bias, executive committees to evaluate the results.

“Dan Scott has been on the North American Board of the CMO Council for three years; a finalist as CMO of the Year; a ten year success tenure with the celebrated Scott Kay; on the editorial board for Henry Stewart Publications; a founding member of QVC and holds a Masters in Marketing from NYU. Frankly, Dan Scott’s marketing accomplishments made our decision to place him at #11 within 1,500 leaders relatively simple,” noted Dallas Bond, Lead Analyst - ExecRank.

“I am extraordinarily honored to be in the company of Apple, Nike and Coca-Cola – all selected within the top fifteen CMOs by Execrank. After learning about the fine-tuned and detailed analytics within this ranking, I now understand why best-in-class executives hold this study in such high regard,” added Dan Scott, CMO - Scott Kay, Inc.

“Dan produces marketing that is anything but expected. I call upon him for advice on product launches since he always thinks of the unusual, yet captivating ways to a target audience. He deserves this recognition,” noted Erbert Chong, Director of Talent Acquisition, LVMH – Paris.

“Dan continues to be a visionary leader in our industry. He is among the best at using media, fashion, and celebrities to promote and position his brand,” stated Lee Arevian, Director - Business Development, Couture.

Dan Scott will now be featured as Execank’s Featured Marketing Executive, giving others an inside look at why industry executives call him a “brand expressionist.” For more information, visit:
http://execrank.com/dan-scott/