Launches DTH Business

ConnectIndia Digital Pvt. Ltd., India’s biggest ecommerce portal for internet and mobile plans, has recently ventured into a new business of DTH services. Sprawled its operations and backend services in more than 40 cities, Connectindia.

Online PR News – 31-October-2012 – Noida/UP – The company has tie-ups with all the major Indian Telecos including Reliance, Idea, Airtel, Aircel, etc. and now it has also entered into partnership with Tata Sky and Dish TV for DTH services.

Since past few years digital broadcasting sector has highly grown along with its market size. One of the key elements that affected the growth of DTH market is its huge market potential. Digital Television broadcasts more than 500 satellite channels with amazing clarity which ultimately has raised the interest of Indian subscribers. Further, rapid boom in television penetration along with exciting DTH plans and Pay TV price war has also been the driving force behind this industry.

Digital TV have number of advantages over analog TV, like clear picture quality, better sounds, increased number of channels, etc. and hence people are more moving forward towards DTH. Apart from this, the major factor which has increased the number of Pay TV users is the new Government’s policy to mandate Digitization. As per the recent ordinance passed by the Government, all the subscribers in four metros i.e., Delhi, Mumbai, Kolkata and Chennai have to install set top boxes for having uninterrupted entertainment before 31st October 2012.

Keeping all these factors in mind, the company has undertaken this new business of DTH Services. The company has already entered into a contract with Tata Sky and Dish TV for offering these services. Further, they will be expanding their DTH business by launching DTH plans and services soon for other operators as well. Currently, is selling the products and plans of Standard Set Top Boxes as well as HD Set Top Boxes for Dish TV and Tata Sky.

“Rapid growth of DTH market segments in India and the Government policy to mandate Digitization has led us to venture into this new business. The advantages of Digital TV like better picture clarity, movies and videos on demand, etc. will provide better entertainment options to the viewers and hence, we have launched our new business category keeping this point of view in mind”, said Mr. Amardeep Randhawa, COO of ConnectIndia Digital Pvt. Ltd.