Four Black Paws at Official Celebrity Gift Lounge at 46th Annual CMA Awards
31 October 2012
Four Black Paws (, in association with The Artisan Group, will participate in the official celebrity gift lounge in honor of The 46th Annual CMA Awards on October 29 – November 1, 2012 at the Bridgestone Arena in Nashville, Tennessee. Four Black Paws, created by Sarah Struett, specializes in designer handcrafted dog collars, leads and accessories. The biggest names in country music will receive a hand-made dog collar, courtesy of Four Black Paws, designed specifically for the event. Fitting in with the theme of the CMA Awards, Struett will be gifting red and blue bandana-patterned collars to the celebrities. “This will be my first time gifting at the CMA Awards,” said Sarah Struett, founder of Four Black Paws and mother to Leila, a five-year-old Labrador Retriever and the inspiration for her small business. “Gifting at awards shows has been great for getting Four Black Paws’ name out there, and I’m excited to get my product in front of a different group of people.” Struett is a big fan of country music and was elated when she learned that she was selected to gift attending celebrities at The CMA Awards gift lounge. “In preparation for the event, I used over 12 yards of fabric to create 85 custom, one-of-a-kind collars for some of country music’s most talented performers,” stated Struett. “Although it took many weeks of planning, I just couldn’t pass up this amazing opportunity.” This won’t be the first time Struett’s merchandise has made it into the hands of celebrities. Earlier this year, Struett’s collars were part of swag bags given away during the Academy Awards, as well as the 2012 MTV Movie Awards. She’s also gifted collars directly to the dogs of celebrities. This year alone, Four Black Paws’ collars ended up on Ryan Gosling’s dog, George, Rachael Ray’s pit bull, Isaboo, as well as a handful of other celebrity pooches. “The response from the events we’ve gifted has been huge,” said Struett. “It’s allowed us to give back to different local charities tied into animal health and welfare, of course.” Four Black Paws recently donated collars to The Humane Society of Southwestern Michigan’s auction event ‘Bids For Barks.’ Struett and Four Black Paws also donated to the annual Kalamazoo Dog Walk. Four Black Paws is available exclusively online at For more information on Four Black Paws, please visit or email