Ford Showcases 2013 Fusion with Innovative Print Ads
10/31/2012

With the help of artist Liu Bolin, Ford produces new print ads that make all other cars seem invisible next to the 2013 Ford Fusion. Denchel Ford is impressed with these ads and hopes to see even more attention drawn to the 2013 Fusion.

Online PR News – 31-October-2012 – Hermiston, OR – Ford has recently released a new set of print ads for the 2013 Ford Fusion. These ads highlight the concept of “standing out” in a creative way. Denchel Ford in both Hermiston, OR and Prosser, WA have the 2013 Fusion in stock and hope these ads draw even more attention to the exciting new 2013 Fusion. Ford used the help of an internationally acclaimed artist nicknamed “the invisible man” to create these ads.

The ads show what appear to be see-through cars in the background with the 2013 Fusion standing out prominently. This was achieved by having artist Liu Bolin and others Hollywood studio painter paint the competitors’ cars to perfectly match the background—bricks, sidewalks, trees, storefronts—making them seem invisible.

“We wanted to make a provocative statement with the all-new Ford Fusion, to shake up a segment that isn’t exactly known for stylish cars,” said Jim Farley, group vice president, Global Marketing, Sales, and Service. “Now, midsize sedan customers can get the best of both worlds—Fusion can satisfy their rational side while indulging in a compelling design aesthetic that says you’ve arrived.”

To see a behind-the-scenes video of the making of these ads, please visit Ford’s social site at http://social.ford.com/our-articles/cars/fusion/how-do-you-make-sure-people-notice-your-ford/.

For more information on the 2013 Ford Fusion, or to schedule a test drive, please contact Denchel Ford in either Hermiston, OR or Prosser, WA. Their friendly staff will be happy to help all customers find the Ford to fit any lifestyle. You can also visit them online at http://fordcountry.com/. To see Ford news and Denchel updates, please visit their Facebook page at https://www.facebook.com/fordcountry.

About Tom Denchel’s Ford Country

Tom Denchel’s Ford Country, http://fordcountry.com, of the Hermiston/Prosser area carries an extensive inventory of new and used Ford vehicles. In addition, the Oregon/Washington dealer provides auto service, Ford parts, and auto financing. Tom Denchel’s Ford Country strives for 100 percent customer satisfaction every time.