BMW Ranked Among the Top 100 Best Global Brands
10/30/2012

Valley BMW in Modesto, CA is proud to carry a brand which recently was named one of the Top 100 Best Global Brands.

Online PR News – 30-October-2012 – Modesto, CA – Interbrand, the world’s largest brand consulting agency, recently named BMW at one of its Top 100 Best Global Brands for 2012, and Valley BMW is proud to carry a brand that ranked so highly on Interbrand’s list. In fact, BMW is ranked as the twelfth best brand in the world. For Interbrand’s full review of BMW, visit http://www.interbrand.com/en/best-global-brands/2012/BMW.

The study conducted by Interbrand was not only looking at the size or worth of the company, but rather the company’s brand strength, financial performance and the role the brand plays in the customer’s decision of what to purchase.

“Synonymous with class, performance and style, BMW remains a leading premium brand in the automobile industry and continues to appeal to a wide host of target groups around the world,” said Interbrand in its review. “The key success factors are BMW’s handling characteristics, design, and innovative thrust of the brand.”

Interbrand also made special mention of BMW’s ability to market its brand to customers around the globe, as well as the auto manufacturer’s imposing social media presence.

“As the official automotive partner of the London 2012 Summer Olympics, BMW provided over 3,000 vehicles to the games, successfully demonstrating its mastery of global brand management and further unifying its positioning worldwide,” noted Interbrand. “[BMW also has] over 11 million Facebook fans, more than most other auto brands.”

To experience the performance and innovation that earned BMW its spot at the twelfth best overall brand, visit Valley BMW in Modesto, CA. The California dealer is also located online, at http://www.valley-bmw.com/.

About Valley BMW

Valley BMW, http://www.valley-bmw.com/, of the Modesto, CA area carries an extensive inventory of BMW cars and SUVs. The California dealer provides automotive service, and offers BMW parts. In addition, the dealer’s finance specialists work with a vast array of lending sources to guarantee their customers get the most complete and comprehensive financial package available.