Moonlight Media announced today that it has been chosen to represent CounterpartyLink across Europe, US and Asia.
Online PR News – 30-October-2012 – 29 October 2012, London – Moonlight Media announced today that it has been chosen to represent CounterpartyLink across Europe, US and Asia. Moonlight Media specialises in public relations and marketing for financial institutions and the technology companies which provide trading and risk management applications to these institutions. Its clients range from Silicon Valley start-ups to some of the largest global fintech corporations.
Through its LEI (Legal Entity Identifier) research and intelligence, CounterpartyLink provides critical information in the areas of global trade and the fight against money-laundering through Know Your Client (KYC) requirements of governments and regulators around the world.
Alla Lapidus, director of Moonlight Media, says: “CounterpartyLink is a great business, at the heart of issues central to global financial institutions. As CounterpartyLink addresses some key concerns in risk management and global regulation the timing of this engagement is excellent.”
James Redfern, CEO of CounterpartyLink said: “It clearly made good business sense to outsource our communication activities. Following a review of specialist agencies it soon became clear that Moonlight Media understood our business and our client focus. I am particularly impressed by their innovative use of social media in a business context. Our aim is to use these tools to engage with our audience and to create a greater awareness of what we do.”
John Norris, managing director of Moonlight Media, commented: “CounterpartyLink is a great fit with our financial technology clients and it’s particularly exciting to represent a client in the hot topic area of LEI and global compliance and regulation. We are looking forward to showing just how much PR can contribute to their business.”