Brand Tango Wins 13 Local Addy Awards

Brand Tango has won 13 Addy Awards in the Ft. Lauderdale and Miami local competitions, the first step toward national honors.

Online PR News – 26-March-2010 – – Ft. Lauderdale, Fla. (Mar. 8, 2010) – For Brand Tango, a Ft. Lauderdale, Fla.-based marketing, technology and design firm, 2010 is off to a promising start. After winning a national Gold Addy award from the American Advertising Federation in 2009, Brand Tango has won 13 Addy Awards in last weekend’s Ft. Lauderdale and Miami local competitions, the first step toward national honors.
At the Ft. Lauderdale show, work by Brand Tango vice president and creative director James Kluetz took home Best in Print and Best in Show honors in addition to six Gold and four Silver Addys. Kluetz entered one project in the Miami competition and won a Gold Addy for that entry.
Both competitions qualify the firm to move forward toward a national Addy from the American Advertising Federation. With more than 50,000 entries annually, the ADDY Awards are the world’s largest advertising competition and arguably one of the toughest, with three tiers of competition.
“It’s a thrill to see our work recognized by our peers,” says Joe Russoniello, Brand Tango’s president and co-founder. “Especially since this is an awards program administered by the advertising industry for the industry.”
Among Brand Tango clients whose projects were honored was Hacienda Tres Rios Resort. A new member point-of-sale kit for Hacienda Tres Rios Resort won Best in Print. Other clients with winning projects are Premier Cancun Vacations, Neoptx, Floridays Vacation Club, Royal Resorts Caribbean, a Sunset World/RCI Web site and, which won for a social networking Web site developed by Brand Tango.
Winning a Gold in the Miami competition was a project for Fastkit Corp., which Kluetz designed in association with Brand Tango’s partner agency Pinpoint Communications of Deerfield, Fla., where he also serves as vice president and creative director.
“We’re grateful to our clients for entrusting us with their brand and image,” Kluetz says. “In these challenging times, we know that what matters is return on investment, and these projects delivered.”
In addition to Brand Tango’s Best in Show Print, Kluetz’s creative direction for Brand Tango’s partner agency, Pinpoint Communications, took home Best in Show overall for a Magaritaville Tailgating Dealer Promotion sales kit for Jarden Consumer Solutions.
This recognition comes as Brand Tango heads into the American Resort Development Association’s awards gala in Las Vegas on March 17, where it’s a finalist for 14 Gold ARDY Awards.
Brand Tango is a comprehensive marketing, design, and technology company with clients in timeshare/real estate/hospitality, consumer products and services, and financial services. Relying on their decades of combined expertise, its principals and staff help clients define and achieve sales goals and return-on-investment objectives by addressing integrated marketing needs in an efficient, unbiased, and knowledgeable manner with a solid, multi-faceted, results-oriented strategy.
Brand Tango specializes in new-customer kits, loyalty programs, member-retention materials, and annual reports for vacation ownership, hospitality and leisure clients, and for other consumer-products companies. Selected clients include Hacienda Tres Rios Resort, Floridays Vacation Club, Pacific Monarch Resorts, Neoptx, GBS International, Premier Estate Properties, Sunset World, Premier Cancun Vacations, and Casa Dorado.
To view examples of Brand Tango’s recent work, visit For an online demonstration of Brand Tango’s Web 2.0 customer relationship management system, Tango, go to