SAPinsider Publishes New Article “How a Perfect Storm in Mobile and Cloud Is Transforming Commerce”

DEDHAM, Mass., October 15, 2012 — SAPinsider magazine announces that a new article, “How a Perfect Storm in App Stores, Mobile, and Cloud Is Transforming Enterprise Commerce” by Dan Maloney, is now available in its October-December 2012 issue.

Online PR News – 27-October-2012 – Dedham, MA – Right now, we are seeing a huge proliferation of mobile devices, both in consumer and enterprise markets. Growing familiarity with mobile capabilities has led employees to expect a consumer-like experience when performing basic business processes, like procuring enterprise software. In this article, learn how the SAP Store is evolving to make the corporate-buying process more like the consumer app market to meet this demand.

“How a Perfect Storm in App Stores, Mobile, and Cloud Is Transforming Enterprise Commerce” by Dan Maloney is now available at,-Mobile,-and-Cloud-is-Transforming-Enterprise-Commerce/6775. The article can also be found on page 62 of the October-December 2012 issue of SAPinsider, both in print and via the SAPinsider mobile app for Apple and Android platforms.

About the author
Dan Maloney is Global Vice President of eChannels, responsible for driving online sales for SAP via the SAP Store, as well as setting strategy and direction for the eChannels organization. In this role, Dan oversees business development and growth of the online channel or “app store” at SAP.

About SAPinsider
SAPinsider is the premier source of information on products, services, and strategic initiatives coming from SAP and its partners. Sponsored by SAP, SAPinsider is the leading magazine devoted to the SAP community worldwide, providing strategic guidance and advice from executives, experts, and partners. For more information and to activate your free subscription, visit Follow SAPinsider on Twitter at SAPinsider is published by WIS Publishing.

About WIS Publishing
WIS Publishing is the premier independent provider of SAP training materials, with more than 250,000 customers in 61 countries. WIS Publishing is the publisher of SAPinsider, insiderPROFILES, and the SAPexperts publications, and is the producer of SAPinsider conferences and seminars and the Insider Learning Network. For more information, visit

SAP is a registered trademark of SAP AG in Germany and several other countries. WIS Publishing is not affiliated with SAP AG or any of the SAP AG group of companies.

Melanie A. Obeid
Group Editor, SAPinsider & insiderPROFILES
WIS Publishing, publisher of SAPinsider