Ford Launches Safe Driving Video Game for Teens
10/27/2012

Timbrook Ford in Keyser, WV releases details regarding Ford Driving Skills for Life’s new teen driving safety video game.

Online PR News – 27-October-2012 – Keyser , WV – Timbrook Ford is proud to announce Ford Driving Skills for Life’s (Ford DSFL) most recent effort to reduce teen driving fatalities. Ford DSFL has teamed up with Michigan State University to create an online video game that helps teach teens proper driver habits. For more information, visit https://www.drivingskillsforlife.com/.
Research has found driving simulation can effectively introduce new drivers to potentially life-saving skills,” says Jim Graham, manager, Ford Driving Skills for Life. “Tens of thousands of new drivers have attended our driving clinics, but this new game will provide millions of new drivers the opportunity to test and develop their skills online and on their schedule.”
The game was developed in partnership with Michigan State University Games for Entertainment and Learning Lab, and utilizes the latest video gaming technology to let teen drivers get an idea of what it’s like to be behind the wheel. The simulation teaches the same lessons that traditional Ford DSFL driving clinics do. To play the game, visit https://www.drivingskillsforlife.com/game/ford-ds4l/index.html.
"Many drivers in training have been playing video games for years. Through the game, we are able to leverage the engagement and fun of gaming technology and use it to create an educational experience that is appealing to these new drivers," states Brian Winn, Director of the Games for Entertainment and Learning Lab at Michigan State University. "Given the safety of the game environment, we are able to put players in situations that simulate hands-on training, thereby avoiding making potentially deadly mistakes in the real-world."
Currently, more the 3,000 teenagers between the ages of 15 and 19 are killed each year in the United States do to traffic incidents. Those numbers rank traffic fatalities as the leading cause of teen deaths in America. Ford hopes that providing teens with a fun, educating video game experience will make them eager to learn safety tips that could keep them alive.
For more information on Ford DSFL visit Timbrook Ford in Keyser, WV. For vehicle purchasing information, visit the West Virginia dealer in-person or online, at http://timbrookford.com
About Timbrook Ford
Timbrook Ford, http://timbrookford.com/, is a local Ford dealership in the Keyser, WV area. The dealer’s finance specialists work with a vast array of lending sources to guarantee their customers get the most complete and comprehensive financial package available. In addition, the West Virginia dealer provides automotive service, and offers Ford parts