Lindt Gold Bunny Targets two Continents in Global Campaign
03/25/2010

Upscale chocolate maker Lindt is running its first digital campaign in the UK, which promotes its Gold Bunny in the weeks before Easter.

Online PR News – 25-March-2010 – – Upscale chocolate maker Lindt is running its first digital campaign in the UK, which promotes its Gold Bunny in the weeks before Easter.
An online advertising and email campaign is driving people to a website where they are challenged to find six hidden bunnies to be in with a chance of winning a kilogram of the product.
Integrated design agency Standout UK created the Flash-based site and the ad and email campaign.
The agency also works for Copella, Tropicana Kids, Monster Munch, Scotts Porridge Oats and Snack-a-Jacks.
Leicester agency Standout UK has created the first ever UK digital campaign for luxury chocolate maker Lindt.
The campaign, Gold Bunny Hunt, has been created for Easter and is based around a microsite which gives visitors the chance to win one of a thousand Lindt chocolate bunnies.
Supporting the site will be online advertising and an email campaign. "We're launching the Easter campaign for Lindt in a way that has never been done [by Lindt] before," said Ashika Chauhan, digital director at Standout UK.
“It is the first time that Lindt UK has used digital as a platform to promote a marketing campaign," Chauhan added
And in South Africa the much loved Lindt Gold Bunny has reappeared, signaling to South Africans that Easter isn’t far away. Master Swiss Chocolatiers Lindt and Primall Media have joined forces to encourage V&A Waterfront consumers to ‘Give a bunny a home’ this Easter.
The one-month campaign promotes the iconic Gold Bunny, born back in 1952. Aimed at LSM 8 - 10 chocolate loving adults and children, Lindt has secured Primall's V&A Edgars and Woolworths advertising package, comprising of four double-sided, 4m hanging banners and branded escalators.