Arm & Hammer launches My Way!™ Spinbrush™ to make toothbrushing fun for kids!
10/26/2012

Arm & Hammer launches My Way!™ Spinbrush™

Online PR News – 26-October-2012 – London – Unsurprisingly, children are very rarely excited by the prospect of brushing their teeth, and parents can often share their children’s anxiety by having to make sure the task is performed properly each morning and evening! The effects of bad oral hygiene can set in at any age, so getting your children into a good toothbrushing routine will give them a great chance at maintaining beautiful, healthy teeth as they grow up.

Designed to appeal to children’s love of toys and gadgets, the Arm & Hammer® My Way! Spinbrush allows kids to put the fun back into toothbrushing. Both boys and girls will love the colourful design of this battery powered toothbrush, which comes complete with customising features such as a removable head and battery cap, a unique ‘Gem’ on-off button, and over 141 decorative stickers so that your child can really make the brush their own.

Arm & Hammer ambassador, Dr James Goolnik said: “As a dentist, I know the importance of establishing a good oral hygiene regime from a young age, but as a parent I appreciate that children can sometimes require a great deal of persuasion to clean their teeth.

“The Arm & Hammer My Way! Spinbrush is a great product for parents as it appeals to children’s sense of fun, and allows kids to associate their twice-daily brush with enjoyment and playfulness. Not only does the My Way! Spinbrush ensure young teeth are given a thorough clean for healthy teeth and gums, it can also give parents a helping hand by making the all-too-often bathroom battles hassle-free.”

Most children have a full set of 20 milk or baby teeth by the time they're three years old, with them falling out to make way for adult teeth from around five or six years old. In order to help protect these delicate first sets of teeth, the makers of Arm & Hammer have created a brush that is as effective as it is pretty.

Studies have shown that kids brush up to 38 percent longer with the Arm & Hammer My Way! Spinbrush . So, while your children look forward to brushing with their customised My Way! toothbrush™ each night, you can rest assured their teeth are in good hands.

My Way! Spinbrush is available for £5.99 at Boots and Tesco.

http://www.nhs.uk/Livewell/dentalhealth/Pages/Toothfacts.aspx

http://www.spinbrush.com/kids_myway.html

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For more information please contact the Arm & Hammer Press Office
Tel: 0207 908 6597 Email: churchdwight@lexisagency.com

For more information visit: http://www.armandhammer.co.uk