NICHIHA USA LAUNCHES CORPORATE REBRANDING
10/26/2012

Introduction of Refreshed Brand Identity Accompanies Launch of New Website

Online PR News – 26-October-2012 – Atlanta, Georgia – ATLANTA (November 2012)—Nichiha USA, a national leading manufacturer of fiber cement siding and cladding, is pleased to announce the launch of its new, refreshed corporate identity with the roll out of a new and completely redesigned website.

The refreshed brand identity is the first in many years for the Atlanta-based manufacturer and centers around the message, "The Power of Possibilities.” The new site seeks to communicate this message and encapsulates Nichiha's total offering, from residential to commercial, and from traditional to contemporary for all builders, architects and homeowners.

Nichiha worked together with its customers to build a brand that reflected their needs and expectations, by identifying success stories, day-to-day experiences and most importantly, the areas where the brand could improve and better serve them. This extensive research was the catalyst in developing Nichiha’s new look, tone and feel.

The core of this brand evolution will be the debut of Nichiha’s new online platform. The new website is designed to offer customers a more user-friendly experience, allowing visitors to navigate through the site with ease and quickly find the information needed. The new Nichiha site was built with responsive design properties, so regardless of the operating system or platform, customers will have a great experience.

“Our new brand identity is the next step in communicating to both current and potential customers that Nichiha provides solutions, products and services that surpass our competitors, “said Michael Cobb, vice president of sales and marketing for Nichiha USA. “We want to illustrate to the building industry that we are a forward-thinking company with a strong commitment to helping all stakeholders in the building process. Our new site and communication platform allows us to showcase our brand through a clean, easily-navigated website, giving our customers confidence in a challenging marketplace.”

Nichiha’s new identity demonstrates its commitment to delivering innovative, industry-leading solutions and products. In the efforts to refresh the brand’s look and feel, Nichiha wanted to tell its story. Nichiha is an innovative company that has a progressive approach to manufacturing and product development, taking the best from eastern and western practices resulting in products that challenge conventional thinking and inspire creativity.

Nichiha set about to create not just a new website that succinctly defines how Nichiha's products and services stand above the rest in the industry, but also responds to the needs of Nichiha’s dealers and representatives nationwide. The new website goes live on November 1, 2012.

About Nichiha USA
Nichiha U.S.A., Inc., subsidiary of Nichiha Corporation, was established 1998 and is headquartered in Norcross, Ga. Nichiha Corporation, an international leader in fiber cement technology for more than 35 years, has 13 plants worldwide and markets distinct patterns of fiber cement siding products in the U.S. In 2007, Nichiha opened its first U.S. manufacturing plant in Macon, Ga., responding to an increase in demand for fiber cement products in the Southeast market. For more information, call 1.86.NICHIHA1 or visit nichiha.com.
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