Data Informed Posts New Article — “Price Optimization Firms Bring Dynamic Pricing to Retail Aisles”

Data Informed announces a new article, “Price Optimization Firms Bring Dynamic Pricing to Retail Aisles” available in the technology section of the online publication.

Online PR News – 25-October-2012 – Dedham, Massachusetts – October 23, 2012 – Individualized pricing methods once largely linked with buying airline tickets have come to the supermarket aisles, as well as to the shelves of brick-and-mortar and online retail stores. Understanding the product preferences of individual shoppers allows retailers to create prices and special offers tailored to that specific consumer’s purchase patterns. Several data streams are starting to meet which allows retailers the luxury of using large datasets and linking them to other factors such as local demographics. This translates to increased profits because one person may pay a different price for a product than another at the same time in the same store. The only thing holding back dynamic pricing adoption are speed and scalability of systems.

The article is located at:

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