Data Informed Posts New Article — “Price Optimization Firms Bring Dynamic Pricing to Retail Aisles”
10/25/2012

Data Informed announces a new article, “Price Optimization Firms Bring Dynamic Pricing to Retail Aisles” available in the technology section of the online publication.

Online PR News – 25-October-2012 – Dedham, Massachusetts – October 23, 2012 – Individualized pricing methods once largely linked with buying airline tickets have come to the supermarket aisles, as well as to the shelves of brick-and-mortar and online retail stores. Understanding the product preferences of individual shoppers allows retailers to create prices and special offers tailored to that specific consumer’s purchase patterns. Several data streams are starting to meet which allows retailers the luxury of using large datasets and linking them to other factors such as local demographics. This translates to increased profits because one person may pay a different price for a product than another at the same time in the same store. The only thing holding back dynamic pricing adoption are speed and scalability of systems.

The article is located at: http://data-informed.com/price-optimization-firms-bring-dynamic-pricing-to-retail-aisles.

About Data Informed:
Data Informed is the leading resource for business and IT professionals looking for news, in-depth case studies, expert insight, best practices, and product analyses to plan and implement their data analytics and management strategies.

Data Informed gives decision makers perspective on how they can apply big data concepts and technologies to their business needs. With original insight, ideas, and advice, we also explain the potential risks and benefits of introducing new data technology into existing data systems.

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Data Informed is published by Wellesley Information Services (WIS). WIS is a publishing and training organization that supports business and IT professionals worldwide by giving them many different resources to optimize their investment in technology. Our goal is to provide the tools and information people need to be better and more productive, as well as to inspire them to continuously develop themselves professionally. For more information, please visit http://www.wisinc.com.