New label Bocce defines a lifestyle brand associated with mankind's oldest game.
Online PR News – 25-October-2012 – New York, NY – Umberto Bocce, a designer and maker of luxury leather goods and accessories, announces the launch of its new collection. As the name suggests, Umberto Bocce is synonymous with the game of bocce, born out of bocce and plans to grow along with it to develop into the Umberto Bocce culture, brand and lifestyle.
The game of bocce, perhaps more than any other game, tells the history of Italian immigrants around the world. As such the brand will represent comfortable luxury, inspired by vintage Italian-american fashions of the early 1900's.
"Our hope is that we can transport you into the world of bocce online, where you can shop for products for yourself or for people you care about, learn about style, culture, and more." Explains Melissa Martillo, Director at Umberto Bocce. "There are no boundaries to where we can go from here."
The debut collection will feature only a few pieces including: vintage style Bocce Caps, Bocce belts and Bocce bags. These will act as an introduction to the larger collection that will be available in 2013. All of Umberto Bocce products are made in the USA.