The Only Way is Salix Alba & Salix Alba Maximus
10/25/2012

Product: Salix Alba & Salix Alba Maximus – a luxurious moisturising range, with all active ingredients 100% natural

Cartmel Valley Spring – The source of a revolutionary new skincare ingredient captured in the new Salix Alba anti-ageing range

Online PR News – 25-October-2012 – London – FOR IMMEDIATE RELEASE
Product: Salix Alba & Salix Alba Maximus – a luxurious moisturising range, with all active ingredients 100% natural

Cartmel Valley Spring – The source of a revolutionary new skincare ingredient captured in the new Salix Alba range
Salix Alba and Salix Alba Maximus ( 30ml, and 50ml) are luxurious, anti-ageing creams that offer the unique benefit of naturally sourced Salicin (an extract of the willow tree) to enhance skin softness and reverse the signs of ageing. All active ingredients are 100% natural. The new brand uses pure water from the English Lake District’s Cartmel Valley Spring (Holy Well) – renowned for its curative powers since the 12th century - and the world’s only natural spring containing Salicin. Also International Design Winner in Paris in 2004.
Many leading skincare brands use chemically derived Salicylic Acid to help regenerate skin appearance; however Salix Alba is the only completely natural formulation on the market. The water’s unique Salicin content occurs as it filters through a subterranean aquifier that was once a prehistoric White Willow forest.
Studies have positively tested Salicin’s ability to support the skin repair mechanisms that deteriorate as we get older, those responsible for regulating moisture and pore size and also preventing dark spots and rough skin. Salix Alba also contains Blackberry Leaf extract to help prevent wrinkle formation, Green Tea for its powerful antioxidant and moisturising properties and Rosehip Oil to repair skin damage, soothe inflammation and reduce the appearance of fine lines.
Salicin is a natural Beta Hydroxyl Acid which exfoliates the skin by breaking down the outer layer of dead skin cells allowing healthy cells to rise to the surface and give the complexion a healthy, youthful glow. Salix Alba comprises a carefully balanced combination of minerals, including skin enhancing calcium and magnesium combined with natural anti-oxidants to fully replenish and revitalise skin.
Salix Alba is handmade in the Lake District, contains no parabens or synthetics, and is unperfumed. Suitable for vegetarians and vegans, the cream is not tested on animals and contains no genetically modified ingredients.

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