AffiliateTraction today announces its integration with Webgains to finally enable publishers to drive sales directly from Social Media
Online PR News – 25-October-2012 – London – AffiliateTraction today announces its integration with Webgains to finally enable publishers to drive sales directly from Social Media, and in turn allow advertiser clients to track sales via the channel without a tracking link.
The world's largest affiliate management agency has appointed leading affiliate marketing network Webgains as its latest technology partner, and together are introducing a unique system of click-less tracking which will open up the full sales potential of possibly the largest untapped aggregator of engaged consumers.
Greg Shepard, President and CEO of AffiliateTraction, says: "Social is all about engaged consumers who willingly want to share their thoughts and ideas, plus deals and styles from their favourite brands. However, the very nature of it being all about 'word of mouth' proves a major tracking challenge for publishers looking to drive sales directly from the channel. Together with Webgains, we have developed a solution, Click-Less Tracking. Over the coming months both publishers and our retail advertisers will benefit from this insightful innovation."
Currently, it is impossible to place tracking links through Social sites such as Facebook, Twitter, Pinterest and LinkedIn. Users are equally loath to pass on huge links, instead simply preferring to share discount codes for using on their favourite brands' sites.. Publishers sales cannot be tracked in these cases, and therefore they've had no choice but to concentrate on building huge social networks to drive customers to their site first in order to enable them to track a sale. The new click-less tracking technology will allow them to now monetise directly from the consumer in Social, meaning less sales abandonment and an incremental sales lift from real word of mouth marketing. It will equally provide advertisers with greater control over the distribution of their discount vouchers, allowing them to more easily track to specific campaigns.
Greg continues: "This is an exciting development for Social Affiliate Marketing and we're delighted to be working with Webgains to bring this new technology to market through our Social Media partnership for our UK and US clients."
Webgains CEO, Robert Glasgow, says: "We have been working with AffiliateTraction for some time now, and this new initiative is an ideal opportunity for us to strengthen the bonds between the two companies in all markets. Providing exciting new technology as a pragmatic solution to a particular problem is at the heart of Webgains' proposition, and we look forward to our relationship going from strength to strength."
AffiliateTraction is a full-service performance marketing agency that specialises in incubating, managing, growing, and promoting affiliate programs for top internet retailers. AffiliateTraction is the most seasoned in the performance marketing industry and is the largest agency of its kind in the US. Founded in 2000 by Greg Shepard, AffiliateTraction is retained by medium to large retail organisations looking to expand their presence in online performance marketing through active management of multiple networks and direct publisher relationships. AffiliateTraction is an all-inclusive agency that provides clients with the essential tools, support, brand control and technology to succeed.
Webgains is one of Europe's leading affiliate networks, providing a highly effective combination of robust tracking technology with world-class account management and support. Founded in 2004, Webgains has fully-localised platforms in the USA as well as 9 European countries, providing both advertisers and publishers with a unified facility for the strategic management of affiliate campaigns across single and multiple territories. Webgains was voted publishers' preferred network in a4u's 2012 European Survey and is part of adpepper media International N.V, the global online marketing specialist.