Muller Toyota Celebrates with Scion’s “What Moves You” Campaign

The all-new “What Moves You” Campaign, which explains the Scion brand story, resonates with customer and fans everywhere.

Online PR News – 25-October-2012 – Clinton, New Jersey – Last week, Scion announced the launch of its brand campaign, “What Moves You,” which features its very own distinctive “Scion Story.” Originally launched on, it continues via high-profile broadcast, print, online, and out-of-placements this week.

The introduction of new vehicles such as the FR-S sports car and the micro-subcompact iQ have increased brand awareness and have created a loyal fan base, expanding Scion’s target audience. Even so, most have a very limited understanding of the unique brand attributes of Scion. Because of this, said Doug Murtha, Scion’s vice president, “the ‘What Moves You’ campaign is the first of several important initiatives designed to better familiarize consumers with the brand.”

What is it that makes the Scion brand unique? Most know that Scion strives to provide vehicles of the highest quality and with total innovation year-to-year, but most do not know what the decade-old company stands for and what sets it apart.

On the website, the Scion Story relates very clearly Scion’s position in the automotive industry: “We know that we are not the biggest car brand and we don’t want to be. What we do want is to provide a unique and better alternative that is right for today’s new car buyers.”

The individuality of Scion does not end there, however. Another defining attribute of Scion is its dedication to the creative arts. Owen Peacock, Scion’s national marketing and communications manager, reported, “Scion has had an affinity for the creative arts that has resulted in helping more than 1,700 artists follow their passions. Our support of emerging artists is and always has been a cornerstone of the brand, and we bring that to light by featuring them and their personal stories as key parts of the campaign.”

The “What Moves You” Campaign is integral to defining who Scion is and what its place is in the automotive world. Muller Toyota is very excited to learn more about the unique brand story of Scion in the weeks to come. To keep up-to-date on this and other news at Muller Toyota, follow along on Twitter at and like us on Facebook at

About Muller Toyota:

Muller Toyota in Clinton, New Jersey is proud to be a leading Toyota Dealer that takes great pride in providing a wide selection of new and used cars, trucks, vans and SUVs. As a local Clinton-area dealer, Muller Toyota has devoted themselves to helping and serving their customers on an unparalleled level. From their Toyota Service Center to their beautiful and fully loaded showroom, Muller Toyota offers a full-service dealership; including Toyota Parts and Accessories as well as Auto Repair. The highly experienced technicians and sales staff at Muller Toyota make this one-stop dealership a Clinton favorite.