The Protein Works™ Set To Raise the Bar in Growing Sports Nutrition Market
10/23/2012

Created by three former senior directors of Myprotein.com, The Protein Works™ has ambitious plans to shake up the growing sports supplements market.

Online PR News – 23-October-2012 – Manchester – With customers still reeling from the imposition of 20% VAT on sports nutrition products by the Government in October 2012, the new brand thinks that customers are getting a very raw deal and it's time for things to change.

Having taken Myprotein from a small brand in the world of sports nutrition to the largest in the UK in the last few years, the three founders of The Protein Works™, Mark Coxhead, Nick Smith and Karl Jacobie, certainly know a thing or two about the sports supplements market. With value for money more important than ever, The Protein Works™ is set to become a real disruptor in this highly competitive sector.

A marketing campaign is set to start in the next few weeks under the headline ‘DEMAND MORE!’ which will support the launch of the new brand and website at the start of December 2012. While a lot of what The Protein Works™ is set to offer is being kept under wraps for now, they are more than happy to offer some insight into what www.theproteinworks.com is all about. Co-Founder Mark Coxhead explains more, "We've talked to a lot of sports nutrition customers and it's clear to us that it's time they got a much better deal. That means everything from transparency on what goes in the products to customer service. The Protein Works™ is all about offering a premium product and service at a far from premium price. We call it 'premium value'. We think customers should demand more from their sports nutrition brand of choice."

Nick Smith outlines the company's obsession with product quality, "We work really closely with a small group of elite suppliers and demand exceptionally high levels of product testing and quality. We also manufacture our products in-house so we can oversee every step of the production process. Ultimately, we believe that if customers use the very best products, they will achieve the best results."

The business is not backed by a major corporate or private equity firm, as so many are these days. Instead, the founders have invested their own savings into the venture fuelled by a real passion for sports nutrition and fitness, "We love what we do and we really believe in giving customers something different. Our philosophy is to question everything we do to ensure it is the best it can be for our customers. We have a number of innovations coming out in the next few weeks that will shake things up a little and more importantly, we think customers will love, so watch this space and be sure to visit www.theproteinworks.com at the start of December 2012" says Karl Jacobie.

The Protein Works™ will be launching online at the start of December 2012 at www.theproteinworks.com. You can view the company's blog right now and follow their journey in setting up the business through to launch at www.theproteinworks.com. Follow them on Twitter www.twitter.com/TheProteinWorks or Facebook http://www.facebook.com/theproteinworks

For all press enquiries, please call: Mark Coxhead on 07815-597005 or email at markc@theproteinworks.com