Motiva is the “first leasing company in the UK to genuinely embrace fuel procurement”

FLEET solutions business Motiva Group has added fuel management to its offering after forming a strategic partnership with Juice Fuel Management.

Online PR News – 23-October-2012 – UK – FLEET solutions business Motiva Group has added fuel management to its offering after forming a strategic partnership with Juice Fuel Management.

The Staffordshire group made the move to reflect growing customer demand driven by volatile fuel prices, a desire to bring down fleet operating costs and the need to show reduced emissions.

Motiva services already include fleet management, contract hire, short-term hire, daily rental and vehicle tracking. Now fuel management is available after the firm joined forces with Juice Fuel Management.

Peter Davenport, Chief Executive of Motiva Group, said: “The planned fuel duty increase has been postponed, which I think the whole industry welcomes. But costs are still extremely high, and prices are volatile.

“Fuel is usually the second-highest cost in running a fleet after depreciation, and the economic climate means managers in both the public and private sectors are being put under more and more pressure to cut costs.

“Fuel management was really the last piece of the Motiva jigsaw, so we’re really pleased that this tie-in with Juice allows us to offer customers a one-stop-shop.”

Motiva customers will be able to access key services such as current arrangement reviews, fuelcards, bulk fuel supply and hedging.

Some of the cards feature commercial pricing that is fixed weekly, and they can be linked to in-depth, web-based mileage capture software – information that reduces the internal and HMRC reporting burden and cuts costs by accurately auditing private mileage.

The weekly price is linked to Platts – an industry-accepted spot price taking into account variables including crude prices and exchange rates.

Motiva believes demand will be driven by businesses wanting to save money and reward employees with cheaper private mileage fuel.

Mr Davenport added: “Commercial pricing saves between three and eight pence a litre, which is obviously pretty significant.

“In addition, there is evidence that companies pay on average about 25 per cent more than they need to in fuel and mileage expenses, so mileage capture is a powerful tool to bring down costs.

“If this is combined with our Motrak vehicle tracking equipment, there are additional gains in terms of savings, driver behaviour, insurance premiums and duty of care.

“Mileage capture data and Motrak also allow customers to quantify how they are reducing emissions – information that can be added to the marketing mix and used to win tenders.”

Juice Fuel Management has more than 22 years of experience covering all aspects of the oil industry.

Roger Bazley, Managing Director of Juice Fuel Management, said: “Motiva is the first leasing company in the UK to genuinely embrace fuel procurement for their customers.

“The strategic relationship with Motiva will allow us to offer Motiva customers the very best fuel advice – from reviewing their arrangements today, through to supply of fuelcards, bulk fuel, fuel hedging and so on.

“It’s great to be working with Motiva. The fundamental issues that lead people to look at fuel management – costs and the environment – are here for the long-term.

“Fuel management offers an immediate saving in almost all cases and Motiva has recognised this on behalf of its customers.”

Martin Franks has been appointed as Business Development Manager with responsibility for fuel management. He joins the Stoke-on-Trent group with extensive experience of the fuel management market.

Martin said: “Fuel management is all about savings and simplification. Costs are reduced for both employer and employee, there is clarity and predictability of pricing, and administration is simplified.

“This agreement with Juice allows us to offer the whole range of vehicle management solutions, and that’s becoming increasingly important to customers.”

The fuelcards cover over 40 per cent of the UK filling station network, including Keyfuels, Shell, Esso and Texaco, and over 70 per cent of the motorway network.


Press release issued by David Johnson, Shepherd PR. For more information or to arrange an interview, call 01335 368020 or email


Motiva Group is one of the UK’s leading providers of car, van and truck management and finance solutions.

It has a contract and leasing fleet of more than 4,500 vehicles through its Motiva Vehicle Contracts brand and has access to more than 25,000 vehicles in its M-Way rental division.

Fleet monitoring is supplied through Motrak, Motiva Group’s comprehensive tracking tool. It gives customers real-time information, helping firms reduce running costs and insurance premiums, improve productivity and fulfil duty of care obligations.

Short-term leases are available through the group’s LiteLease brand.

Motiva Group was formed in 1986 and it has a turnover of more than £40 million.

Directors at Motiva Group have decades of experience in vehicle management, and they are happy to comment on all issues affecting the rental, fleet management and fleet monitoring markets. Call David Johnson at Shepherd PR on 01335 368020 to arrange an interview or feature contributions.