FetchBack founder launches “Project Devil for Retailers”
10/23/2012

Users spend approximately 50% more time interacting with an ad through the new Rising Stars formats (5.8 sec.) versus standard IAB ad units (3.9 sec.) With the launch of adhesive’s new solutions, retailers will now have the ability to tap into these game-changing results.

Online PR News – 23-October-2012 – Oct, 23, 2012 Scottsdale, AZ – Users spend approximately 50% more time interacting with an ad through the new Rising Stars formats (5.8 seconds) versus standard IAB ad units (3.9 seconds) (i). Brand advertisers have seen astounding results with consumers viewing these innovative new formats 4x longer and 4x more often (ii). With the launch of adhesive’s new solutions, retailers will now have the ability to tap into these game-changing results.

Scottsdale, AZ Oct, 23, 2012 — Early results indicate that premium format ads achieve the results desired by brand advertisers. Now it’s time for retailers! adhesive (www.adhesive.co) is launching a premium format, self-service CPC solution aimed at retailers. Their solution reaches consumers who are in the market for products that match what the advertiser is offering. Bidding is based on the position of the shopper in the purchase funnel. This powerful form of targeting combined with premium format ads is anticipated to deliver results retailers should get excited about.

The IAB has been a major force in driving innovation since they announced the winners of its “Rising Stars’ ad competition in February, 2011. Since that time, AOL, publishers and networks have been taking up the cause. adhesive is looking to drive adoption by bringing additional scale to the market. The majority, if not all, existing premium format solutions are focused on the brand advertisers. While it’s natural for this type of advertiser to take advantage of larger ad units, it’s not a target market that can scale as quickly as direct response marketers and online retailers (iii).

“I couldn’t be more excited about our launch” – says Chad Little, CEO of adhesive and founder of FetchBack; a pioneer in the retargeting space that is now part of the eBay stable of products. “My education and background are in design and we’re a design driven company at heart. We have a purpose to create a home for our wonderful employees and design innovative solutions for our clients. I’m sure it might sound humorous, but I’m genuinely excited about designing better ads. Our industry has relied on existing formats for too long.”

adhesive will be accepting advertisers and publishers through Q4 for the beta launch. Clients who are interested in testing the solutions should contact adhesive directly at sales@adhesive.co.

“We’ve proven through past ventures that properly targeted display ads can be a ‘must have’ for online retailers. We believe that when you combine next generation ads with solid behavioral data, the importance will rival that of paid search.” – says Patrick Schwind, President of adhesive. “Our employees understand the direct response space and are excited about offering a solution that is low risk and high reward for our advertisers.”
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About adhesive (adhesive.co)
adhesive provides performance display advertising solutions with premium format ads on a cost-per-click pricing model. Product features include: self-service interface, dynamically generated ads (based on the products consumers are searching for) and real-time bidding. Bids will be based on the consumer’s position in the sales funnel, including prospects that haven’t visited an advertisers site. The benefits of these features to an adhesive advertiser are incremental conversions from more than just past site visitors.

(i) http://www.iab.net/about_the_iab/recent_press_releases/press_release_archive/press_release/pr-100112_risingstars

(ii) http://advertising.aol.com/aol-industry/blog/one-year-anniversary-project-devil-revolution-continues

(iii) http://www.deloitte.com/view/en_GX/global/industries/technology-media-telecommunications/tmt-predictions-2012/media-2012/97ab068df67a4310VgnVCM1000001a56f00aRCRD.htm