Esscentual Alchemy Part of Official Celebrity Gift Lounge in Honor of The 46th Annual CMA Awards

Esscentual Alchemy, in association with The Artisan Group, will participate in the official celebrity gift lounge in honor of The 46th Annual CMA Awards on October 29 - November 1, 2012 at the Bridgestone Arena in Nashville, Tennessee.

Online PR News – 23-October-2012 – Ames, Iowa – Esscentual Alchemy ( is pleased to announce it has been selected to participate in the official celebrity gift lounge in honor of The 46th Annual Country Music Awards Gift Lounge. The company specializes in handcrafted all natural perfumes and will be gifting celebrities and the press with an array of scents designed to appeal to women and men of all ages.

Esscentual Alchemy will have is handcrafted natural perfumes showcased on display at The Artisan Group’s exhibit and gifted to the biggest names in Country Music backstage at The Awards. This event will also be attended by over 25 media and press outlets, some of whom will also receive gift bags from The Artisan Group containing Esscentual Alchemy products.

“It’s an honor to be a part of this event” said Amanda Feeley, owner of Esscentual Alchemy. "It's a huge opportunity for my company and I couldn't be more pleased about participating."

Feeley is excited about the chance to introduce her handcrafted scents to an audience who may not be aware they have a natural perfume option. “I think generally speaking these are individuals who will appreciate that my scents are eco-conscious and do not contain any synthetics, chemicals or preservatives,” commented Feeley. “My personal philosophy is that we should be aware of what we are putting on our bodies. The skin is our largest organ and it’s frightening how many chemicals it can come in contact with during the course of a day.”

Feeley thoughtfully selected the scents for the celebrity and press gift bags to be approachable and more mainstream than avant garde, with the hope that recipients will find it easy to replace their usual fragrance with a natural alternative.

I’ve chosen a strongly masculine cologne for the men and four very feminine eau de parfums for the ladies. All in all it’s a great balance with something for everyone.

“I’ve chosen a strongly masculine cologne for the men and four very feminine eau de parfums for the ladies,” noted Feeley. “All in all, it’s a great balance, with something for everyone.” “Little Black Dress” is an elegant floral scent perfect for a night on the town (think Audrey Hepburn). “The Delicate Ones” is luscious and heady, reminiscent of exotic blooms. "Autumn Spice" is a crisp, spicy oriental, perfect for fall days and nights. Vanilla Citron is a fruity floral gourmand, for those who like a little something sweet. “Lumberjack Man” is masculine and redolent of leather, wood and musk.

Esscentual Alchemy natural perfumes have been described as complex and emotive. The company’s fragrances are in the hands of Ryan Gosling (“Lumberjack Man”), Camryn Manheim (“Autumn Spice”), Drew Barrymore (“Blushing Beauty”) and Christina Hendricks ("Moon Valley" and "A Mermaid's Carnation"). Feeley recently included her scents, “Sax and Violets” and “Bennacht”, in the Press Bags at GBK’s Luxury Gift Lounge for the 2012 MTV Movie Awards, where they were well received.

Currently, Feeley is completing what she describes as sketches for a new series of perfumes that she will release later in the year.

Feeley is a classically trained musician and finds inspiration in the parallels between making music and making perfume. She creates her natural scents in a process that calls on her skills in both areas. “I am,” she says, “composing music for your nose.”

Esscentual Alchemy products are available at and are carried at Artisan Peace Stores (

For more information about Esscentual Alchemy, visit or contact Amanda Feeley at 515-233-1468.

Esscentual Alchemy ( is the brainchild of owner Amanda Feeley, a classically trained musician who is driven to create handcrafted all natural perfumes that are compelling, luxurious and memory-making.

The first “CMA Awards Banquet and Show” was held in 1967. The following year, the CMA Awards was broadcast on NBC Television for the first time—making it the longest running, annual music awards program on network television. The Awards aired on NBC through 1971, on the CBS Television Network from 1972 through 2005, and has aired on ABC since 2006. ABC will be the network home of the CMA Awards through 2021.

Watch The 46th Annual CMA Awards LIVE on November 1 at 8p/7p Central on ABC.

The Artisan Group™ ( is an elite art promotions group representing talented small-business artisans at the best celebrity gift lounges. The organization provides a collective sampling of handcrafted products to celebrities and members of the press at top luxury gift lounges such as those leading up to The Academy Awards, The Golden Globes, The MTV Movie Awards and The Primetime Emmys. Membership in The Artisan Group is juried and by invitation-only. The Artisan Group also offers its members guidance in the areas of sales, marketing, social media and public relations.

For press inquiries regarding The Artisan Group, please visit or email

visit our website