Golfsmith to Give Away New Callaway Drivers if Phil Mickelson Wins the Masters
03/25/2010

Golfsmith International Holdings, Inc. (NASDAQ:GOLF) is teaming with Callaway Golf (NYSE: ELY) to give golfers an opportunity to get new drivers, free of charge, if Mickelson is victorious this April in Augusta. Now through ending April 7, golfers who purchase one of three new Callaway drivers – the Diablo Edge™, FT-Tour™ or FT-iZ™ – at any Golfsmith store across the country will have the purchase price of their Callaway driver fully refunded by Golfsmith if Phil wins the Masters at Augusta, April 8-11.

Online PR News – 25-March-2010 – – MARCH 24, 2010, AUSTIN, TX — As all eyes turn towards The Masters golf tournament with golfer Phil Mickelson the favorite to win, one golf retailer is offering a way for fans to win free golf clubs if Lefty captures his third green jacket.

Golfsmith International Holdings, Inc. (NASDAQ:GOLF) is teaming with Callaway Golf (NYSE: ELY) to give golfers an opportunity to get new drivers, free of charge, if Mickelson is victorious this April in Augusta. And the chances for golfers of getting a free driver, much like the Callaway driver that Phil uses, have never been better as Mickelson is the odds-on favorite to win the 2010 Masters.

Now through April 7, golfers who purchase one of three new Callaway drivers – the Diablo Edge™, FT-Tour™ or FT-iZ™ – at any Golfsmith store across the country will have the purchase price of their Callaway driver fully refunded by Golfsmith if Phil wins the Masters at Augusta, April 8-11.

“We’re kicking off the season with the first major of the year and the best player in the field,” said Marty Hanaka, president and CEO of Golfsmith. “Phil is the hottest player on tour and Callaway’s new drivers are better than ever before. There is pent up demand from golfers for new clubs, and with this promotion exclusively at Golfsmith, it’s a great way to inspire golfers everywhere to root for Phil at this year’s Masters.”

“Our 2010 drivers are generating an unprecedented amount of excitement, and Phil’s popularity is at an all-time high” said Brian Groves, Vice President, Marketing, Callaway Golf. “We’re thrilled to partner with Golfsmith on this promotion and looking forward to placing the best performing drivers on the market into the hands of consumers.”

Golfsmith estimates thousands of people will take advantage of the promotion, which is available through more than seventy stores from coast to coast. To learn more about Golfsmith’s promotion with Callaway Golf, stop by any Golfsmith store or visit www.golfsmith.com/winwithPhil . This promotion is available only in Golfsmith’s U.S. stores. No purchase necessary.

This promotion is only sponsored by Golfsmith International Holdings, Inc. and Callaway Golf and is not sponsored by or endorsed by, and there is no affiliation with Augusta National, Inc. or any other entity.

About Golfsmith
Golfsmith International Holdings, Inc. (NASDAQ:GOLF) is a specialty retailer of golf and tennis equipment, apparel and accessories. The company operates as an integrated multi-channel retailer, offering its guests the convenience of shopping in its 74 stores across the United States, through its Internet site and from its assortment of catalogs. Golfsmith offers an extensive product selection that features premier branded merchandise, as well as its proprietary products, clubmaking components and pre-owned clubs.
Cautionary Language

Certain statements made in this news release are forward-looking in nature and, accordingly, are subject to risks and uncertainties. These forward-looking statements are only predictions based on our current expectations and projections about future events. Important factors could cause our actual results, performance or achievements to differ materially from those expressed or implied by these forward-looking statements. These factors include, but are not limited to, those discussed in our Form 10-K, filed March 3, 2009 under the caption "Risk Factors." The Masters® is a trademark of Augusta National, Inc.

CONTACT:
Lynn Luczkowski
L2 Communications
Lynn@L2comm.biz or 413-478-1569