Volkswagen to Develop Budget Brand by 2015

Looking to expand its global market, Volkswagen hopes to market a new budget brand to developing countries in Asia and South America. Volkswagen of Ann Arbor hopes to see this new brand succeed.

Online PR News – 23-October-2012 – Ann Arbor, MI – In the next few years, Volkswagen has plans to develop a budget brand vehicle to sell in developing markets like China, South America, and India. Volkswagen of Ann Arbor is proud of Volkswagen’s success and hopes to see this new brand make its mark.

Volkswagen spokesman Eric Felber was quoted in the German paper Der Spiegel as saying, “The idea of a low-cost brand has been on the agenda at Volkswagen for some time.” He commented on the time frame for this project and said, “No decision has yet been made.”

Despite no official date, most car experts agree that if Volkswagen starts development now, the first models in this new brand could be released as early as 2015. Starting prices would range between $6,500 and $12,900. The first models would likely include a small sedan, station wagon, and van.

Once the project starts to gain success, Volkswagen would most likely start marketing the budget brand in Europe where their previous budget brands, Seat and Skoda, have started to move more upscale.

For more information on any Volkswagen vehicles, please visit Volkswagen of Ann Arbor. Their knowledgeable staff will be happy to answer all questions. You can also visit them online at To see more Volkswagen news and Ann Arbor updates, please visit their Facebook page at

About Volkswagen of Ann Arbor

Volkswagen of Ann Arbor is your Volkswagen dealer serving the greater Detroit area. VW of Ann Arbor, formerly Howard Cooper Volkswagen, is now a part of the Germain Motor Company. Our Volkswagen dealership has acres of a new and used car selection for your viewing. Whether you are looking for a Jetta, Passat, or any other VW car, you can find what you need at Volkswagen of Ann Arbor. Call us at 734-761-3200 or schedule a service appointment online at