Lindt backs chocolate bunny with first digital campaign

LONDON - Upscale chocolate maker Lindt is running its first digital campaign in the UK, which promotes its Gold Bunny in the weeks before Easter.

Online PR News – 25-March-2010 – – An online advertising and email campaign is driving people to a website where they are challenged to find six hidden bunnies to be in with a chance of winning a kilogram of the product.

Integrated design agency Standout UK created the Flash-based site and the ad and email campaign.

The agency also works for Copella, Tropicana Kids, Monster Munch, Scotts Porridge Oats and Snack-a-Jacks.