Gallant Entertainment (GEI), with the support of Yamaha Corporation of America, has embarked on a multi-game performance engagement with the New York Knicks basketball team for the 2012-2013 season.

Online PR News – 20-October-2012 – NEW YORK — – NEW YORK — Gallant Entertainment (GEI), with the support of Yamaha Corporation of America, has embarked on a multi-game performance engagement with the New York Knicks basketball team for the 2012-2013 season. The Knicks, along with Gallant, will resurrect the name and brand of the team’s previous drumline, “The New York Sticks,” and will play at select home games, beginning on Friday, November 2nd.

Gallant Entertainment Inc., which uses Yamaha instruments exclusively, is the only New York City based company that can build a unique drum line performance for any event. Offering “compelling entertainment rooted in the tradition of marching with a contemporary twist,” all shows are produced, designed, and choreographed by some of the biggest names in the entertainment field and brought to life by some of the best performers in the business.

To create “The New York Sticks,” Gallant recently held auditions seeking the most talented marching percussionists in the New York metropolitan area. “We were floored by the talent and enthusiasm we encountered,” said Shaun Gallant, Founder and CEO of GEI. “We have selected a group of amazing, high energy marching percussionists that are sure to get Knicks fans on their feet.”

“Yamaha congratulates Gallant Entertainment as they bring their unique brand of entertainment to an exciting new venture,” says Roger Eaton, Director of Marketing, Yamaha Band & Orchestral Division. “Yamaha is committed to matching the exceptional level of professionalism, talent and creativity that GEI displays with our outstanding products and technical support.”

This season, GEI will also break into the world of professional football on October 21st, providing the first-ever drumline at the Giants-Redskins game at Met Life Stadium in East Rutherford, New Jersey.

According to Gallant, GEI is situated at the leading edge of the marching arts, combining traditional performance styles and the latest music and performance technology.

“GEI supplements exceptional drum line performance with dynamic, high tech enhancements, such as interactive LED lighting systems, that are controlled by the rhythm of the drums,” says Gallant.

GEI has also pioneered the use of internal miking systems for marching percussion, which enables them to mix sound with all manner of venues, including the largest stadiums and arenas.

Beyond professional sporting engagements, the company uses its innovative performance model to punch up corporate events, motivational events and television commercials by “injecting a high-energy performance full of excitement, fervor and frenzy.” GEI additionally produces custom experiences for events, conventions and sales meetings that motivate and inspire teams to push it to the next level.

Learn more at www.GallantEntertainmentInc.com.

For more information about Yamaha products, write Yamaha Corporation of America, P.O. Box 6600, Buena Park, CA 90622-6600; call (714) 522-9011; email infostation@yamaha.com; or visit http://4wrd.it/yamahausa.


About Yamaha

Yamaha Corporation of America (YCA) is one of the largest subsidiaries of Yamaha Corporation, Japan and offers a full line of award-winning musical instruments, sound reinforcement and home entertainment products to the U.S. market. Products include: Yamaha acoustic, digital and hybrid pianos, portable keyboards, guitars, acoustic and electronic drums, band and orchestral instruments, marching percussion products, synthesizers, professional digital and analog audio equipment, Steinberg recording products and Nexo commercial audio products, as well as AV receivers, amplifiers, Blu-ray/CD players, iPod docking systems, home-theater-in-a-box systems, earphones, headphones, sound bars, and its exclusive line of Digital Sound Projectors. YCA markets innovative, finely crafted technology and entertainment products and musical instruments targeted to the hobbyist, education, worship, professional music, installation and consumer markets.