Ambulatory Alliances Releases Free Webinar on How to Prepare to Sell Your Ambulatory Surgery Center

The remaining two parts will cover how to effectively market an ASC and how to negotiate the deal terms. To be informed of these future programs, email

Online PR News – 19-October-2012 – Frisco, TX – FRISCO, Texas, October 18, 2012 — Ambulatory Alliances, LLC, a leading ambulatory surgery center investment banking firm, has announced it recently hosted a webinar on "Selling Your Ambulatory Surgery Center: Preparing for the Sale," and the recording of the program has been released as a free download.

To download the recording, visit

The program is the second in a four-part series hosted by Ambulatory Alliances that focuses on selling an ASC. The first part addressed how to determine whether to sell your ASC and when to sell. To download the recording of part one, visit The remaining two parts will cover how to effectively market an ASC and how to negotiate the deal terms. To be informed of these future programs, email

Part two of the series featured a roundtable discussion between Blayne Rush, president of Ambulatory Alliances, and Curtis Bernstein, managing director of Sinaiko Healthcare Consulting, followed by a Q&A with participants. The moderator of the program was Robert Kurtz of Kurtz Creative.

Topics discussed during the program include the following:
• What are the goals of the preparing-to-sell stage?
• How should an ASC define its wants, needs and desires?
• How should a physician go about getting buy-in from partners?
• What do buyers typically do after they purchase an ASC to improve it? Can an ASC do any of that prior to the sale to increase the value of the center?
• What is stage one and two due diligence?
• What are some typical deal killers and how should an ASC address them early on?
• How should an ASC handle underperforming docs?

About the Panelists
Blayne Rush, president of Ambulatory Alliances (, is an SEC-registered and FINRA-licensed investment banker. He specializes in ASC brokerage; ambulatory surgery center turnarounds and increasing ASC valuations through physician recruitment and syndications; and access to the capital markets and capital structuring consulting for surgery centers, urgent care centers and radiation oncology centers.

Curtis Bernstein, ASA, CPA/ABV, CVA, MBA, is managing director of Sinaiko Healthcare Consulting ( He specializes in providing valuation, transaction advisory, strategic and operational consulting services to clients. He has extensive experience working closely with hospital systems, physician groups, ASCs and other healthcare providers.

About Ambulatory Alliances
Ambulatory Alliances, LLC ( is a middle-market boutique investment banking, surgery center brokerage, physician recruitment and syndication and strategic advisory firm. The company focuses exclusively on ambulatory centers and more specifically radiation oncology and ambulatory surgery center niche markets.

Media contact:

Blayne Rush
18181 Midway Rd Ste 200
Dallas, Texas 75287
Phone: (469) 385-7792
Fax: 443-946-2439