UK Point of Sale Manufacturer WrightsGPX has added live chat to their website as they continue to improve their digital marketing strategy.
Online PR News – 19-October-2012 – Birmingham – UK Point of Sale Manufacturer WrightsGPX has added live chat to their website as they continue to improve their digital marketing strategy.
The service, which allows website visitors to receive realtime advice on the company’s products and services, was introduced this week. It follows several improvements to the company’s digital strategy. Recent changes have included a redesigned website and increased social media activity including Facebook, Twitter and blogging. Head of Marketing Nick Wright this week said “Live chat is the latest of our sector-leading marketing activities designed to make it easier for customer’s to buy with confidence from us.”
The company is a leading UK point of sale manufacturer. They supply POS and display items across a wide number of sectors including retail, convenience stores and jewellery stores. The company sell a range of furniture items for home, office and showrooms. Their complete range is sold online through their ecommerce website, and this is the reason for the introduction of the live chat facility.
“We offer literally thousands of products online – from complete display systems to poster holders and jewellery display products. It’s only natural that new and existing customers may have some questions and live chat is a great way to resolve them: customers speak directly to our knowledgeable team in real time. There is no need to call or no waiting for replies to emails.”
“Of course, customers can tweet their enquiries, too. We’ve had a phenomenal response since we launched the account with 1000s of followers already. It’s a great way for us to keep in touch with our client base with items about our products and services. We also have offers exclusive to the Twitter site and our Facebook page.”
In 2010 Wrights Plastics, established in 1969 and an established leader in high quality plastic solutions, purchased the GPX Group giving Wrights Plastics the ability to make and stock standard promotional and display items.
WrightsGPX are based in the West Midlands and around 75% of their product lines are manufactured at their 42,000 square feet production area. The production of highly innovative, yet truly practical solutions is achieved through the use of industry leading technology underpinned traditional craftsmanship.
The WrightsGPX product range can be seen on their website www.gpxgroup.com.