Food Network Cupcake Wars Winner, The Sugar Bakery, Selects New Haven Cash Register POS System

Landmark East Haven Bakery Chooses Leading Connecticut POS Provider to Sweeten Profits

Online PR News – 19-October-2012 – Hamden, CT – Food Network Cupcake Wars Winner, The Sugar Bakery, Selects New Haven Cash Register Company to Sweeten Their Sales

New Haven Cash Register Company, a leading provider of innovative, cost-effective and personalized point-of-sale (POS) systems for the restaurant and retail industries, has announced that The Sugar Bakery, a 2010 winner on Food Network’s Cupcake Wars television program, has selected the NCC Reflection system for their POS solution.

The landmark bakery chose the Reflection point of sale system from New Haven Cash Register for its combination of feature-rich and functional software; easy to use and elegant graphical touch screen interface; an embedded operating system which eliminates the potential for viruses, malware and spyware threats and its extremely attractive cost of ownership.

The Sugar Bakery is also leveraging the system’s “cloud” based technology to store and view end-of-day reports as well as the integrated credit and gift card processing that eliminates the need for a stand alone credit card terminal and reduces the manual paperwork needed for selling and redeeming gift certificates. The fast and secure credit- and gift-card processing features dramatically reduce the customer’s time in line by nearly 80%. In the near future, The Sugar Bakery will also be one of the first bakeries in CT to incorporate a state of the art loyalty program.

Arthur Rosenbaum, President of New Haven Cash Register Company, said, "We are thrilled and honored to have a leading Connecticut company like The Sugar Bakery provide us with the opportunity to supply them with the very latest in point of sale technology to fuel their continued growth. We certainly look forward to a long, successful relationship and take great pride in being able to share in their continued success.”

"From our perspective, The Sugar Bakery stands for excellence and that’s exactly what we found in the New Haven Cash Register team,” added The Sugar Bakery co-owner Brenda DePonte. “Their service and support staff is terrific and the Reflection POS system we chose is very easy to use. Our staff was up and running with the system within minutes of training and we are now realizing improved operational efficiencies, pricing accuracy, and a better customer experience. I am also saving 2 hours per day on our end of day reconciliation, which is a real bonus.”

About The Sugar Bakery
Based in East Haven, Connecticut, The Sugar Bakery is an award-winning, family owned and operated bakery and candy store run by the Mother/Daughter team of Carol Vollono and Brenda DePonte. Inspired by the pure bliss that sweets brought to us as children, Sugar’s core goal is to create cupcakes that are a delicious expression of our continued obsession with those sweet childhood memories. A 2010 winner on Food Network’s Cupcake Wars television program, The Sugar Bakery features a large selection of cupcakes, cakes, cookies and other gourmet confectionaries. For additional information, including our menu and how to order, please visit us at: or call (203) 469-0815.

About New Haven Cash Register Company
Headquartered in Hamden, Connecticut, New Haven Cash Register Company has provided innovative POS systems and electronic cash registers for over 60 years. The Company pioneered the concept of providing POS solutions that are tailored to meet the specific operational and budgetary requirements of each and every individual business owner and offers a full range of implementation, support, and on-site services that deliver real and lasting business benefits.

As an original member of the Retail Solutions Providers Association (RSPA), the industry group representing cash register and point of sale resellers and vendors, New Haven Cash Register Company carries a complete line of retail-hardened solutions and adheres to all PCI DSS compliance regulations related to credit card security.

To learn more about New Haven Cash Register, including the Company’s industry-recognized technical support, please visit or call (203) 287-2977.

All company, brand, and product names referenced herein may be trademarks or registered trademarks of their respective owners.

Bill Pankracij
Manager, Marketing & PR
New Haven Cash Register Company