WIFW runway shows to hit a new high with online live streaming!

WIFW to partner with Indiatimes.com for the online simulcast, the first of its kind in India

Online PR News – 24-March-2010 – – Asia's largest fashion trade event, the Wills Lifestyle India Fashion Week (Autumn/Winter 2010 edition), today announced their partnership with the Times Audience Network, the digital video division of Indiatimes.com as the official web and live streaming partner for Wills Lifestyle India Fashion Week shows.

WIFW is hosted by the India's apex fashion body, the Fashion Design Council of India (FDCI). For the very first time this season, users would be able to watch this very exclusive event live on wifw.indiatimes.com. The live event will be hosted from March 24 - 28, 2010 at the NSIC Exhibition Complex, Okhla, New Delhi.

Users will be able to watch exclusive event coverage from the current and past shows, including on-demand videos on wifw.indiatimes.com. The show will also be streamed live on http://wifw.indiatimes.com, India’s premier destination for live video content.

Rishi Khiani, CEO, Times Internet Limited said, “We are pleased to partner with WIFW to bring India’s leading fashion shows live on the internet. TAN has made great strides innovating in the digital video space and this further solidifies Indiatimes.com as the premier destination for entertainment content.”

Mr. Sunil Sethi, President FDCI said, "Today WIFW has made a mark in the fashion show industry: since it’s a by invitation event only, we felt the need to give an opportunity to the public to watch the streaming of shows live from the comfort of their homes.

He further added, “Taking WIFW a step further, this innovative technology will help our designers to come closer with the end consumer. We are very excited that FDCI is involved in its initiation of this online engagement for the very first time in Indian fashion industry.”

Atul Chand, Divisional Chief Executive, ITC’s Lifestyle Retailing, said, “We are delighted that WIFW will be streamed live as this will allow the global audience to witness the collections. This is a significant step in developing the digital platform for Wills Lifestyle India Fashion Week.”

About Fashion Design Council of India – over a decade in the ‘Business of Fashion’
In the last 11 years FDCI has taken the Indian Fashion industry global and secured national pride for the business of fashion. It has been instrumental in promoting the business of fashion and creating new opportunities for all stakeholders. Over the years FDCI has used various marketing platforms, seminars and workshops to promote fashion. FDCI, a not for profit organization, is the apex industry body in the field of fashion in India. Its primary objective is to provide a cohesive platform for Indian designers and act as the mouthpiece of the industry at all relevant platforms, in a bid to promote Indian fashion - at home and abroad. FDCI is actively involved in promoting the 'business of fashion' and working towards corporatisation of fashion labels in India. FDCI is instrumental in facilitating designer-corporate tie-ups, aimed at expanding the fashion market in the country. To mark its 10th anniversary FDCI introduced India’s first couture week in September 2008 and in its 11th year the India Mens Week. For details visit www.fdci.org

About Times Internet Limited:Times Internet Limited, (TIL), is the Internet venture of India’s largest media house - the Times Group. TIL made a foray into the Internet with a mission to create world-class Web products and services. Within a short span of time, the company has emerged as India’s foremost Web entity, running diverse portals and niche websites. Over the years, TIL has led the internet revolution in India, seamlessly integrating content, community and commerce. TIL websites are among the fastest growing web-based networks worldwide. Indiatimes.com is TIL’s flagship brand. India’s largest internet portal encompasses telecom, e-commerce, online advertisement solutions, events and expert seminars. Touted the youngest ever "Business Superbrand", Indiatimes.com is undoubtedly India’s preferred online destination for millions of surfers looking for a rich and diverse online experience. Indiatimes.com, the multi-faceted portal, commands more than 400 Million page views per month.

About Wills Lifestyle:
ITC’s Wills Lifestyle has been established as a vibrant fashion brand for the premium consumer. Wills Lifestyle offers a complete lifestyle wardrobe for the premium consumer, incorporating the latest fashion trends for both men and women. A nationwide chain of 50 exclusive specialty stores in 30 cities provides the Indian consumer a truly 'International Shopping Experience'. For details visit www.willslifestyle.com