AFXCreates Announces Partnership with Skateboard Legend

Will utilize 3D interactivity to feature 213 downhill deck line

Online PR News – 17-October-2012 – Tacoma, WA – AFXCreates announced today their partnership with Madrid Skateboards to use
immersive 3D visualizations of Madrid’s 2013 line of handcrafted downhill skateboards. By utilizing photogrammetry and laser 3D scanning, AFX will produce extremely detailed and accurate models of each skateboard deck shape, concave, and drop-thru. With the addition of 3D maps, AFX will showcase the colorful graphics on the undersides of the decks, and the variety of exotic woods and laminate finishes on the top of each deck. All this comes together in a full interactive 3D environment which allows Madrid’s customers to see all the subtle nuances that would otherwise be lost with static photography shot at multiple angles.

“We are thrilled to partner with Madrid Skateboards to promote their 2013 deck line
using 3D interactivity,” explains AFX partner Joel Chrisman. “This technology offers
unprecedented visual edutainment to Madrid’s customers so they can fully see the craftsmanship that goes into each deck and can determine which deck best suits their style and riding preference.”

When asked about the previous 3D work AFX has done for Madrid, owner Jerry Madrid
explained his reaction, “This stuff is amazing! We have seen a surge of riders and fans comment on how the 3D really puts it over the top for them.”

The creative team at AFX is excited for this project and its launch towards the end of this year. Another Madrid project in the works is the fully animated 3D visualization of the new Ronin skate truck. The Ronin’s patented innovation has grabbed rock star status for its stability, while shattering the all-time downhill speed record.

About AFXcreates
Since 1999 AFX has provided outstanding branding, advertising, and development solutions to clients in a wide variety of industries. Based in Tacoma, Washington, Principals Joe Williamson and Joel Chrisman were recognized as two of the top 40 under 40 business leaders in the South Puget Sound area. AFX is renowned as one of the top Web Developers in the Pacific Northwest, and has won several awards for
outstanding print and package design.

For more information about AFXcreates visit
For more information about Madrid Skateboards visit