ITC Hotels launches “#TweetsforTreats”

Tweets for Treats – A Twitter & Facebook based campaign to celebrate the launch of the magnificent ITC Grand Chola, Chennai

Online PR News – 17-October-2012 – Delhi – ITC Hotels, India’s premier chain of luxury hotels has been embracing social media platforms to actively engage & dialogue with its guests as well as to promote the latest happenings at its various properties.

The recently launched ITC Grand Chola, Chennai is an ornate, palatial tribute to Southern India's greatest empires – the Imperial Cholas, embodies the highest standards in Indian hospitality balanced with elegant restraint in a prime property with a distinct personality. The 600-room super premium integrated luxury hotel complex is the largest hotel in India built on more than 1.5 million square feet of land and is accredited as the World‟s largest* LEED® Platinum Green hotel. The Hotel offers 100,000 sq. ft. of banqueting and convention space with 30,000 sq. ft. of pillar-less ballroom-amongst the largest in the country, 10 food and beverage outlets and a 23,000 sq. ft. internationally acclaimed spa brand; Kaya Kalp.

A unique & exciting crowd sourced campaign for the Twitter & Facebook user, Tweets for treats gives social media buffs an opportunity to win from a wide array of experiential treats ranging from signature gourmet experiences, indulgent luxury stays and sensual spa sojourns across ITC Hotels, by merely expressing their views, opinions and feedback on the all new ‘ITC Grand Chola’.

Launched on the 10th October, 2012 the campaign is expected to delight social media users. An ‘easy to use’ web and mobile friendly site ( integrate the campaign with Facebook & Twitter.

Participation is easy, with users having to Tweet OR Share directly from the dedicated website. Users can express their views and opinions or even select from a set of pre-defined tweets & shares to participate in the contest.

Gourmet safaris, sensual spa sojourns, luxury stay experiences & many more treats waiting to be unlocked!

‘Click, share or Tweet – it’s time you won a treat’. Participate now & WIN!

Watch the video:

Follow ITC Grand Chola, Chennai on:
Twitter: | #TweetsforTreats

To know more about ITC Hotels, visit or
To know more about ITC Grand Chola, visit