EliteSkin, a company that uses powerful cosmeceutical ingredients in it's anti aging formulas, is having a lot of success with it's Wrinkle Eraser, a daily use serum that conceals wrinkles & fine lines.
Online PR News – 24-March-2010 – – Wrinkle creams have become a hit sensation, even in a slow economy. The amount of baby boomers that are in the market for anti aging creams look to wrinkle creams and serums to help them look younger, at a much lower price point than advanced cosmetic surgeries. EliteSkin is one company that offers such products, and today we take a look at why the Wrinkle Eraser is among their most sought after anti aging products.
"Wrinkles are something that people have a hard time treating," states Doug Holliday, a representative of the company. "While there are many cosmetic surgeries and other types of wrinkle treatments that have shown success, they come with a price point. Our Wrinkle Eraser is formulated to conceal wrinkles and work the skin at the cellular level by using a scientifically-advanced combination of Argireline® and Leuphasyl®, which are imported from abroad," continued Holliday.
The combination of Argireline® and Leuphasyl® reduced expression wrinkles by up to 46% in a 28 day clinical trial. According to the company website:
"The Argireline® and Leuphasyl® mechanism mimics the natural mechanism of enkephalins. It couples to the enkephalin receptor, on the outside of the nerve cells. When coupling to the receptor, a conformational change initiates a cascade inside the neuron that results in a decrease of its excitability. Essentially, the nerve cell’s activity is “turned down” and the release of acetylcholine is modulated. This activity is translated by relaxing muscle contractions and reducing the depth of expression wrinkles, particularly in the forehead area."
This advanced approach has helped the company grow into a respected brand in the anti aging product sector. Continuous research & development is a must in skin care products, especially as new clinical results are reported for new ingredients. This is something that is followed closely by manufacturers such as EliteSkin.
Only years ago, people were flocking to products featuring aloe vera as a primary ingredient, and while it's still a highly positive skin cream ingredient, it's apparent that the customers are in love with the new lines of cosmeceutical products on the market. One simply has to read anti wrinkle cream review websites and take a closer look at the formula's of the top-rated skin products.
As things continue to evolve into a more scientific approach to skin care, you can count on companies constantly altering formulas to remain popular among consumers.